On Demand Webinar:

Battle of the Brands: Winning the Online War

Ecommerce is swiftly reshaping the established order of retail – by 2021 digital sales will account for more than one-quarter of global chain retail sales and 11% of all retail globally.

In the face of this upheaval, brands are constantly trying to find a way to gain their edge. How is your brand planning to capitalize on this expected growth?

Ben Fairclough, Head of Brand Performance at ChannelSight teams up with the Edge by Ascential’s VP, Global Executive Education, Chris Perry for this on-demand webinar where they look at how CPG brands can compete innovatively in the age of ecommerce.

In this webinar, they will:

  • Analyze the challenges CPG brands face selling online
  • Understand the importance of creating a seamless shopper journey
  • Scope how innovation in technology and its effect on consumer touchpoints is impacting online sales
  • Discuss strategies to improve the buying experience for low value items and basket fillers
  • Examine ways to best position brands and products on retailer’s platforms, drive sales and strengthen retailer-supplier relationships
  • Explore how suppliers can take control of the entire customer journey by offering more personalized shopping options and showcasing their brands in unique ways

Join this webinar to:

  • Uncover the vital ecommerce capabilities you need gain the upper hand in this digitally-driven world
  • Learn how leading global CPG brands can capitalize on ecommerce’s rapid growth and identify key market segments for expansion
  • Discover the fundamental principles and organizational structures of successful ecommerce organizations


Fill out the form to watch it now!


  • When we approached different BIN vendors, ChannelSight clearly stood out with regard to overall digital expertise, conversion tracking capability and professionalism. Implementation have been easy, and with ChannelSight we now have a fully linked and trackable digital ecosystem

    Jon Ones Head of Digital, Duracell International
  • We aim for maximum engagement in digital interactions with our Mentos and Chupa Chups brand. Therefore we owe our fans a smooth path to purchase online - and ChannelSight delivers!

    David van der Lei International Trade Marketing Director at Perfetti Van Melle
  • Smart and easy to use technology to increase user experience on our website and to strengthen the partnership with our retailers

    BSH ChannelSight Customer Success Story
    Sabine Boenisch Solution Design Manager bei BSH Hausgeräte GmbH
  • Since implementing ChannelSight solutions we have sent over 35,000 leads with a value of £400,000 to partner retailer websites, which are directly attributable to our new Buy Now call-to-actions.

    Joanna Weston Digital Marketing Manager, The Scotts Company (UK)
Melanie Fitzgerald[On Demand Webinar] Battle Of The Brands: Winning The Online War