Research Report

Five Commerce Imperatives for Marketers

The ever-evolving eCommerce landscape offers huge opportunities for brands that are willing to redesign their approach to meet changing consumer behaviours. Younger consumers are now discovering brands on eCommerce platforms for the first time and the jour­ney from awareness to purchase can be short and direct. As the work of marketing and sales teams become more aligned, brand marketers need to continually invest in commerce capabilities that will impact the bottom line.

As a contributor to Zenith’s research report ‘Five Commerce Imperatives For Marketers’, ChannelSight were delighted to offer their insights along with GlobalWebIndex, Jumpshot, Criteo and Dunnhumby to give brands a detailed analysis of what sales and marketing should collectively focus on to deliver commerce growth. This report takes a look at the five key areas that drive excellence in commerce including:

  • Breaking Down Silos
  • Leverage The Retail Experience
  • Identify Sources Of Growth
  • Exploit Retailer Media
  • Enhance Your Partnerships

So sit back, grab a coffee and take a few minutes to learn a little more about how you can focus your marketing efforts and increase your impact on commerce.


  • When we approached different BIN vendors, ChannelSight clearly stood out with regard to overall digital expertise, conversion tracking capability and professionalism. Implementation have been easy, and with ChannelSight we now have a fully linked and trackable digital ecosystem

    Jon Ones Head of Digital, Duracell International
  • We aim for maximum engagement in digital interactions with our Mentos and Chupa Chups brand. Therefore we owe our fans a smooth path to purchase online - and ChannelSight delivers!

    David van der Lei International Trade Marketing Director at Perfetti Van Melle
  • Smart and easy to use technology to increase user experience on our website and to strengthen the partnership with our retailers

    BSH ChannelSight Customer Success Story
    Sabine Boenisch Solution Design Manager bei BSH Hausgeräte GmbH
  • Since implementing ChannelSight solutions we have sent over 35,000 leads with a value of £400,000 to partner retailer websites, which are directly attributable to our new Buy Now call-to-actions.

    Joanna Weston Digital Marketing Manager, The Scotts Company (UK)
Melanie FitzgeraldFive Commerce Imperatives for Marketers