12 KPIs for eCommerce Success on Black Friday – What are you missing?

In this eBook we dig deep into the 12 Vital KPIs that you should be measuring during this busy period to inform your 2020 eCommerce strategy. From Customer Acquisition Cost (CAC) to Shopping Cart Abandonment Rate (SCAR) and everything in between, read our eBook to:


  1. Understand where your successes are coming from, and how to use this data going forward.
  2. Guide your customers towards a seamless path to purchase, minimizing competitive distraction.
  3. Identify friction in the conversion process, and learn how to fix it.

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Melanie FitzgeraldeBook: 12 Vital KPI’s For ECommerce Success