12 Vital KPIs for eCommerce Success

One of the biggest challenges for marketers today is measuring the success and profitability of their campaigns. In an increasingly data-driven industry, marketing strategies need to prove their worth and this only happens when you can attribute their success to the key metrics and KPIs that matter. But which metrics and key performance indicators really matter most?

In this guide, we take you through the 12 most vital KPI’s that every eCommerce brand should be measuring, while also giving insights into how to:

  • Identify the basic KPIs that every brand needs to understand
  • How advanced analysis of KPIs can help your brand drive campaign performance and make smarter marketing investments

And much more…

Testimonials

  • When we approached different BIN vendors, ChannelSight clearly stood out with regard to overall digital expertise, conversion tracking capability and professionalism. Implementation have been easy, and with ChannelSight we now have a fully linked and trackable digital ecosystem

    Jon Ones Head of Digital, Duracell International
  • We aim for maximum engagement in digital interactions with our Mentos and Chupa Chups brand. Therefore we owe our fans a smooth path to purchase online - and ChannelSight delivers!

    David van der Lei International Trade Marketing Director at Perfetti Van Melle
  • Smart and easy to use technology to increase user experience on our website and to strengthen the partnership with our retailers

    BSH ChannelSight Customer Success Story
    Sabine Boenisch Solution Design Manager bei BSH Hausgeräte GmbH
  • Since implementing ChannelSight solutions we have sent over 35,000 leads with a value of £400,000 to partner retailer websites, which are directly attributable to our new Buy Now call-to-actions.

    Joanna Weston Digital Marketing Manager, The Scotts Company (UK)
  • ChannelSight technology has seen us uncover a whole new market, instantly generate tens of thousands in untapped brand revenue and achieve conversion rates of over 30%. It’s extremely impressive.

    Jennifer Miescke Senior eCommerce Activation Manager, Tork USA.
  • We wanted to offer consumers more choice in where to buy our products and ChannelSight’s technology facilitated this brilliantly at minimum cost, risk and fuss.

    Austin Chesterfield Associate Director of Global eCommerce & Performance Marketing, SKYN

Melanie FitzgeraldeBook: 12 Vital KPI’s For ECommerce Success