Why All Digital Marketers Need An eCommerce Solution
[vc_row][vc_column][vc_column_text]Calling all Digital Marketers, we hear you. It’s tough. For example, your day includes setting up campaigns, landing pages, proving ROI, and a million other things. You are the master of all things online and a pro at multitasking.
You invest valuable time and money into campaigns with the intention of bringing consumers through the sales funnel. However, with numerous challenges constantly creeping in, such as consumers being bombarded by digital content and adverts, and knowing exactly which content is influencing sales can get a little overwhelming.
Yes, this is a sales pitch, but hear us out. We’re here to help your ad spend, maximise sales and provide a clear frictionless path to purchase. Above all, our technology provides instant access to the visibility of marketing contributions to sales through direct and indirect channels, which can justify the value of marketing activity and influence on sales.
But wait, what exactly does ChannelSight’s eCommerce Solution do?
We are the wiring between brands and retailers. In other words, our real-time data connects the dots between brands, retailers and shoppers to provide the exact information you need to take action.
We have a range of products that brands can use as stand-alone products to suit their needs, or win big and use them as our full platform. Moreover, our eCommerce solution, there are no stopping marketers in leading the game in their industry. If it’s to track the purchasing funnel from first brand interaction to making all your content shoppable, or capturing price, SKU and fluctuations across retailers, we have your back.
With these innovates, brands can now understand the performance of their brands advertising with actual retailer conversion data. You can now capture price and stock fluctuations so you can identify the impact of coverage and price on conversions. Plus, with our eCommerce solution you get full visibility and reporting on campaigns through our reporting portal to help with future strategy planning, and more!
Questions All Digital Marketers Should Be Asking
If you find yourself asking yourself any (or all, no judgment!) of the following questions, then it might be time to talk to our team.
Are you having trouble justifying the value of marketing activity and influence on sales?
61% of marketers say generating traffic and leads is their top challeng. Having instant access and high visibility of marketing contributions to sales through indirect and direct channels can make a significant difference in receiving adequate spend for marketing activities. In other words, you’ll be able to see how your campaigns and marketing efforts are influencing your brand’s bottom line.
Are you utilising the right technology and consumer insights for better results?
Importantly, you’ll have the ability to measure and compare channel performance across numerous retailers. With ChannelSight’s eCommerce solution and detailed insights, you’ll be able to better comprehend the consumer journey while driving engagement and conversions. Moreover, you’ll be able to better understand and build relationships with your retailers.
Looking to gain accurate and real-time data on consumer insights?
Having accurate and real-time data on consumer insights at your fingertips is essential for understanding the customer and their consumer journey. Moreover, by providing a frictionless path to purchase, you’ll be able to provide a better customer experience. In an online world where user experience is integral, you cannot be missing out on knowing the journey of your customers.
Finding it hard to make strategic decisions based on complex market data?
A staggering 40% of markets said their biggest challenge was proving the ROI of their marketing activities. Our dashboards are customisable to give you full visibility and reporting on campaigns through our reporting portal, which helps your future strategy plan, and proves which campaigns/channels are having a direct impact on the bottom line.
Book a Demo
In short, are you curious to learn more about how ChannelSight’s eCommerce Solution can help you achieve your goals? Do you want to learn more about making your brand instantly shoppable? Do you want to increase conversion, build better baskets and improve your ROI? Book a demo today with our team to see how our ‘Where to Buy’ solution could work for you.