Consumer and Customer Journey



Learn about the Consumer Journey

Consumer Journey is the amalgamation of all the experiences the customer undergoes when interacting with a brand or a company including the prior to purchase and after the purchase experience. 

In an online context, the consumer journey refers to the various stages of a consumer’s experience when shopping online. It’s important to ensure that the consumer journey is smooth for a positive experience which in turn can lead to higher customer retention.

Customer Experience. Brands. eCommerce.

Consumer Journey FAQ

Want to learn more about the consumer journey and how you can optimize it? See our expert insights and FAQ here.

DTC vs E-Tail Conundrum

Case Studies