CPG Ecommerce: How Brands Can Thrive Online

In today’s digital world, more and more savvy consumers are turning to their screens to buy and restock their essential consumer packaged good products. In fact, a staggering 90% of CPG sales came from online channels last year.

And, with online market places like Amazon changing the traditional retail landscape, it has made it absolutely critical to be using eCommerce channels.

However, it’s not all plain sailing and success is not guaranteed. This eBook will take you through:

  • How eCommerce has impacted the CPG industry
  • What challenges are CPG brands face selling online versus in-store?
  • Which CPG brands are thriving online?
  • How can CPG brands differentiate themselves online?
  • 6 Important KPI’s to help brands measure eCommerce success

So what are you waiting for? Download this eBook today to learn how you can ramp up conversions for your CPG brand online.


  • When we approached different BIN vendors, ChannelSight clearly stood out with regard to overall digital expertise, conversion tracking capability and professionalism. Implementation have been easy, and with ChannelSight we now have a fully linked and trackable digital ecosystem

    Jon Ones Head of Digital, Duracell International
  • We aim for maximum engagement in digital interactions with our Mentos and Chupa Chups brand. Therefore we owe our fans a smooth path to purchase online - and ChannelSight delivers!

    David van der Lei International Trade Marketing Director at Perfetti Van Melle
  • Smart and easy to use technology to increase user experience on our website and to strengthen the partnership with our retailers

    BSH ChannelSight Customer Success Story
    Sabine Boenisch Solution Design Manager bei BSH Hausgeräte GmbH
  • Since implementing ChannelSight solutions we have sent over 35,000 leads with a value of £400,000 to partner retailer websites, which are directly attributable to our new Buy Now call-to-actions.

    Joanna Weston Digital Marketing Manager, The Scotts Company (UK)
  • ChannelSight technology has seen us uncover a whole new market, instantly generate tens of thousands in untapped brand revenue and achieve conversion rates of over 30%. It’s extremely impressive.

    Jennifer Miescke Senior eCommerce Activation Manager, Tork USA.
  • We wanted to offer consumers more choice in where to buy our products and ChannelSight’s technology facilitated this brilliantly at minimum cost, risk and fuss.

    Austin Chesterfield Associate Director of Global eCommerce & Performance Marketing, SKYN
Melanie FitzgeraldeBook: CPG Ecommerce: How Brands Can Thrive Online Organic