What is an eCommerce Strategy?

An eCommerce strategy is a plan of action for businesses that outlines how they will achieve their long term goals along with setting the right goals and objectives when selling their product or services online. An efficient eCommerce strategy can enable businesses to successfully reach potential customers, drive online sales and increase brand awareness.

There are a number of different key performance metrics you can use to measure the success of your eCommerce strategy. Read our guide here on the 12 key KPIs for eCommerce success.

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