Digital Shelf monitoring refers to tracking your product listings, promotions, ranking on various retailer websites. Digital shelf monitoring is important to make sure that you have a consistent digital shelf across retailer websites.
It includes information on where and how you rank on the digital shelf, and information on your share of the various digital shelf. For example, how many spots does your brand get for the keyword “laptop” on marketplaces such as on Amazon or eBay. It also includes insights on which keywords you are ranking for and at which positions on those searches.
You can learn more about our Content Compliance solution that enables brands to maintain a consistent digital shelf here.