Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionery. Selling products through bricks and motar stores has been the traditional route to market for Perfetti Van Melle.
However, driven by innovation, Perfetti Van Melle decided it was time to move away from the norms and to focus more on creating an omni-channel eCommerce approach to build a better online experience for consumers and to take advantage of the growing Consumer Packaged Goods online market.
Introducing Buy Now technology to their marketing strategy, Perfetti Van Melle are driving digital transformation across the organisation and influencing sales with:
- An enriched consumer experience providing convenient options to purchase reducing competitive distraction along the way
- Rapid expansion on a global scale with a streamlined implementation process
- Advanced reporting insights enabling smarter investment of marketing budget
To learn more about the successes Perfetti Van Melle have achieved with Buy Now technology, download the full case study today!
“Working with the ChannelSight team feels like a partnership. We are both working towards the same goal, to drive digital transformation and influence sales.”
David van der Lei, International Trade Marketing Manager, Perfetti Van Melle