Perfetti Van Melle Deliver An Enriched Consumer Experience With Buy Now Technology

Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionery. Selling products through bricks and motar stores has been the traditional route to market for Perfetti Van Melle.

However, driven by innovation, Perfetti Van Melle decided it was time to move away from the norms and to focus more on creating an omni-channel eCommerce approach to build a better online experience for consumers and to take advantage of the growing Consumer Packaged Goods online market.

Introducing Buy Now technology to their marketing strategy, Perfetti Van Melle are driving digital transformation across the organisation and influencing sales with:

  • An enriched consumer experience providing convenient options to purchase reducing competitive distraction along the way
  • Rapid expansion on a global scale with a streamlined implementation process
  • Advanced reporting insights enabling smarter investment of marketing budget

To learn more about the successes Perfetti Van Melle have achieved with Buy Now technology, download the full case study today!


“Working with the ChannelSight team feels like a partnership. We are both working towards the same goal, to drive digital transformation and influence sales.”

 David van der Lei, International Trade Marketing Manager, Perfetti Van Melle


  • When we approached different BIN vendors, ChannelSight clearly stood out with regard to overall digital expertise, conversion tracking capability and professionalism. Implementation have been easy, and with ChannelSight we now have a fully linked and trackable digital ecosystem

    Jon Ones Head of Digital, Duracell International
  • We aim for maximum engagement in digital interactions with our Mentos and Chupa Chups brand. Therefore we owe our fans a smooth path to purchase online - and ChannelSight delivers!

    David van der Lei International Trade Marketing Director at Perfetti Van Melle
  • Smart and easy to use technology to increase user experience on our website and to strengthen the partnership with our retailers

    BSH ChannelSight Customer Success Story
    Sabine Boenisch Solution Design Manager bei BSH Hausgeräte GmbH
  • Since implementing ChannelSight solutions we have sent over 35,000 leads with a value of £400,000 to partner retailer websites, which are directly attributable to our new Buy Now call-to-actions.

    Joanna Weston Digital Marketing Manager, The Scotts Company (UK)
Melanie FitzgeraldThe Perfetti Van Melle Case Study Single Page