Innovations in connected devices and artificial intelligence are transforming the future of eCommerce. As AI begins to identify the needs of consumers and advise products automatically on their behalf, this is having a fundamental change on how we buy products.
Algorithms are anticipating the needs of consumers with little or no input. They can understand and predict what I want, when I want it, how much I need and then bring it. If wrong, that’s no problem, this is replaced and the algorithm has learned to be better.
So for brands the question now is how do you influence an algorithm?
During this 20 minute recording, John Beckett, CEO of ChannelSight, will look at:
- The growth and impact of virtual assistants and connected devices
- How AI is building out consumer profiles to generate recommended personalised ads and product choices
- Seven key things to consider when seeking to influence algorithmic recommendations
Watch this webinar today and learn more about how you can leverage connected devices and artificial intelligence to grow online sales in the ever competitive eCommerce market.