Ebook

9 Ways Your Brand Can Win Black Friday And Cyber Monday 2018

Black Friday and Cyber Monday are two massive dates in the online shopping calendar, and growing year on year. Black Friday represented 21% more of the holiday shopping season in 2017 than in 2013, while Cyber Monday represented 15% more.

So, there’s no denying these days represent huge opportunities for brands and retailers both large and small. However capturing that opportunity requires careful, considered and informed strategizing.

To help you capture more of this growing market we’ve pulled together 9 key trends and insights from both days in 2017 and give expert advice on how to harness and translate each one into stellar sales for your brand in 2018. In this eBook ‘9 Ways Your Brand Can Win Black Friday And Cyber Monday 2018’ we take a look at:

  • 2017 stats at a glance
  • Black Friday no longer just a one day/weekend event
  • Mobile emerging as the hero
  • Omnichannel becoming the new norm
  • Social Media takes a starring role
  • Email packs the festive punch
  • Millennials dominate spending
  • The influence of same day & free delivery
  • Amazon rules the roost

What are you waiting for? Download this essential brand guide to Black Friday and Cyber Monday and make 2018 the year your campaigns drive up conversions and deliver more to the bottom line.

Testimonials

  • When we approached different BIN vendors, ChannelSight clearly stood out with regard to overall digital expertise, conversion tracking capability and professionalism. Implementation have been easy, and with ChannelSight we now have a fully linked and trackable digital ecosystem

    Jon Ones Head of Digital, Duracell International
  • We aim for maximum engagement in digital interactions with our Mentos and Chupa Chups brand. Therefore we owe our fans a smooth path to purchase online - and ChannelSight delivers!

    David van der Lei International Trade Marketing Director at Perfetti Van Melle
  • Smart and easy to use technology to increase user experience on our website and to strengthen the partnership with our retailers

    BSH ChannelSight Customer Success Story
    Sabine Boenisch Solution Design Manager bei BSH Hausgeräte GmbH
  • Since implementing ChannelSight solutions we have sent over 35,000 leads with a value of £400,000 to partner retailer websites, which are directly attributable to our new Buy Now call-to-actions.

    Joanna Weston Digital Marketing Manager, The Scotts Company (UK)
Melanie FitzgeraldeBook: 9 Ways Your Brand Can Win Black Friday And Cyber Monday