The ever-evolving eCommerce landscape offers huge opportunities for brands that are willing to redesign their approach to meet changing consumer behaviours. Younger consumers are now discovering brands on eCommerce platforms for the first time and the journey from awareness to purchase can be short and direct. As the work of marketing and sales teams become more aligned, brand marketers need to continually invest in commerce capabilities that will impact the bottom line.
As a contributor to Zenith’s research report ‘Five Commerce Imperatives For Marketers’, ChannelSight were delighted to offer their insights along with GlobalWebIndex, Jumpshot, Criteo and Dunnhumby to give brands a detailed analysis of what sales and marketing should collectively focus on to deliver commerce growth. This report takes a look at the five key areas that drive excellence in commerce including:
- Breaking Down Silos
- Leverage The Retail Experience
- Identify Sources Of Growth
- Exploit Retailer Media
- Enhance Your Partnerships
So sit back, grab a coffee and take a few minutes to learn a little more about how you can focus your marketing efforts and increase your impact on commerce.