In 2017 alone, online sales of luxury goods jumped a massive 24% and with cosmetics goods forecast to grow 17% between 2016 -2020, it’s safe to say online is becoming a key channel in both these industries! So it’s not a question for brands if they should have a digital first approach but rather how to make the transition.
During this 40-minute session, the industry experts from ChannelSight and Zenith Media will discuss:
- Current and future trends shaping the cosmetic and luxury goods industries
- Opportunities and challenges for brands selling in marketplaces
- The rising power of influencers and social media
- The shift from transactions to experiences
Measuring the impact of your digital channels can be hard to do, but this webinar will give you good insights into the future of both these industries and key steps you can take to get started on your digital journey.
What are you waiting for? Watch it now!