As eCommerce continues to shift the landscape of consumer spending, it’s time to plan your strategy accordingly. A year is punctuated with seasons, holidays, milestones and accomplishments. These things are rapidly changing with the emergence of eCommerce and you need to be ready.
According to a report by Mastercard, holiday sales were 5.1% higher in 2018 than in 2017. Some of this can be attributed to the continuous rise in eCommerce sales. It’s no longer enough to simply be online, you need to ensure that you’re planning accordingly.
Follow our guide through the seasons of shoppability to understand what is trending and how you can optimise your brand keeping these trends in mind. In this eBook we will look at what your brand can do to prepare for the various seasons of eCommerce, focusing on:
- When consumer intent is highest and how to take advantage of it
- What holidays to look out for and when a sale becomes a holiday
- Identifying dramatically shifting online spending patterns
Plus much more…
Download this eBook today to strategize your best eCommerce year to date and drive online conversion all year long!