Seasons of Shoppability

A Marketers Guide To Campaigns In 2020

As eCommerce continues to shift the landscape of consumer spending, it’s time to plan your strategy accordingly. A year is punctuated with seasons, holidays, milestones and accomplishments. These things are rapidly changing with the emergence of eCommerce and you need to be ready. 

According to a report by Mastercard, holiday sales were 5.1% higher in 2018 than in 2017. Some of this can be attributed to the continuous rise in eCommerce sales. It’s no longer enough to simply be online, you need to ensure that you’re planning accordingly. 

Follow our guide through the seasons of shoppability to understand what is trending and how you can optimise your brand keeping these trends in mind. In this eBook we will look at what your brand can do to prepare for the various seasons of eCommerce, focusing on: 

  • When consumer intent is highest and how to take advantage of it
  • What holidays to look out for and when a sale becomes a holiday
  • Identifying dramatically shifting online spending patterns

Plus much more… 

Download this eBook today to strategize your best eCommerce year to date and drive online conversion all year long!

Testimonials

  • When we approached different BIN vendors, ChannelSight clearly stood out with regard to overall digital expertise, conversion tracking capability and professionalism. Implementation have been easy, and with ChannelSight we now have a fully linked and trackable digital ecosystem

    Jon Ones Head of Digital, Duracell International
  • We aim for maximum engagement in digital interactions with our Mentos and Chupa Chups brand. Therefore we owe our fans a smooth path to purchase online - and ChannelSight delivers!

    David van der Lei International Trade Marketing Director at Perfetti Van Melle
  • Smart and easy to use technology to increase user experience on our website and to strengthen the partnership with our retailers

    BSH ChannelSight Customer Success Story
    Sabine Boenisch Solution Design Manager bei BSH Hausgeräte GmbH
  • Since implementing ChannelSight solutions we have sent over 35,000 leads with a value of £400,000 to partner retailer websites, which are directly attributable to our new Buy Now call-to-actions.

    Joanna Weston Digital Marketing Manager, The Scotts Company (UK)
Melanie FitzgeraldSeasons Of Shoppability