ChannelSight are delighted to join forces with Clavis Insight to host our webinar ‘Online Retailer Readiness For Brands: Ensure A Positive ROI On Digital Marketing Spend’ on December 13th at 12pm.
Brands invest millions of euro on marketing, and advertising to generate consumer awareness and spark shopper interest. However, more traffic only means more sales if your products are properly represented and ready for sale in key online retailers. Carefully planned effort is all to easily squandered through inadequate online retailer readiness.
To capitalise on paid and earned consumer interest, brand owners and manufacturers need to ensure that:
- A quick and easy path to purchase is in place, ideally no more than 3 steps.
- The right assortment of products are available in the online channel.
- Consumers can easily find your products in key eCommerce stores.
- Information about your products is accurate, complete and properly presented.
On this webinar Niall O’Gorman, Chief Commercial Officer & Co-Founder, ChannelSight and Gael Peigné, Europe Consulting Director, Clavis Insight will dig deeper into the world of online retail giving some tips on what brands can do to ensure their products and product content are fully retailer ready to ensure an optimal ecommerce conversion strategy.
Don’t miss out, save your place today!
Gael Peigné, Europe Consulting Director, Clavis Insight
Gael is Europe Consulting Director at Clavis Insight and has more than 15 years’ experience in retail analytics and consulting, both as a provider and consumer of insights. Before joining Clavis, Gael was Global Customer Development Director at the spirts and distilled drinks supplier Pernod Ricard. He also spent over five years with The Nielsen Company where he focused on analytics, and category management services and solutions.
This is a webinar not to be missed!