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Coffee & Commerce #43: Australia’s Ghost Stores, France’s New Fees & Agentic Commerce Enablement

Good afternoon,

Here’s the headlines for this week: 9 May 2025

ECOMMERCE

Chinese eCommerce exports to US plummet by 65% in face of tariffs

  • Chinese eCommerce exports to the U.S. dropped 65% in early 2025 due to 145% tariffs imposed by the Trump administration.
  • Platforms like Temu and Shein have raised prices significantly, with some products increasing by over 40%.
  • In contrast, exports to the EU rose by 28%, as Chinese sellers shift focus to European markets.

Visa, Mastercard, PayPal Fuel Agentic AI Commerce Boom

  • Visa, Mastercard, and PayPal are introducing agentic commerce, enabling AI agents to make purchases on behalf of consumers.
  • These systems use tokenization to securely link AI agents to users' payment methods, allowing controlled transactions.
  • The move aims to transform digital commerce by integrating AI into the shopping and payment process.

As a Shipping Loophole Closes, Small Online Sellers Scramble

  • The U.S. has closed the de minimis loophole, which previously allowed duty-free imports under $800, impacting small online sellers.
  • Sellers relying on Chinese suppliers face increased costs and are seeking alternative sourcing strategies.
  • The change disrupts the business models of many small ecommerce operations that depended on low-cost imports.

France Proposes New Fee on Cheap Online Orders from Temu and Shein

  • France plans to introduce a new fee on low-cost online orders from non-EU countries, targeting platforms like Temu and Shein.
  • The proposal aims to level the playing field for EU retailers and address concerns over unfair competition.
  • If implemented, it could increase the cost of cheap imports and affect consumer purchasing behavior.

‘Made in USA’ is trending on Amazon, and sellers are leaning in

  • Searches for "Made in USA" products on Amazon have surged, reflecting growing consumer interest in domestically produced goods.
  • Sellers are updating listings and marketing strategies to highlight American-made products.
  • Despite increased interest, actual sales of U.S.-made goods have not seen a proportional rise.

CONSUMERS

Meta and Shopify urged to act as scale of ‘ghost stores’ preying on Australian online shoppers revealed

  • Over 140 fraudulent online stores, posing as local Australian businesses, have been identified, deceiving consumers with poor-quality or undelivered products.
  • These "ghost stores" often operate through Shopify and advertise heavily on Meta platforms like Facebook and Instagram.
  • Consumer advocates are calling for greater accountability from Meta and Shopify to prevent such scams.

TECH

TikTok fined $600m by EU for failing to protect user data

  • The European Union has fined TikTok $600 million for inadequate protection of user data, particularly concerning minors.
  • The penalty follows investigations into TikTok's data handling practices and compliance with EU regulations.
  • TikTok is expected to implement significant changes to its data protection policies in response to the fine.

BRANDS

Here's how tariffs are hitting consumer brands from Coca-Cola to Amazon

  • Tariffs on Chinese imports are increasing costs for major brands like Coca-Cola, Amazon, Adidas, and Hasbro.
  • Companies are facing decisions to either absorb the costs or pass them on to consumers through price hikes.
  • Some brands are exploring alternative sourcing and production strategies to mitigate the impact.

Dupe culture is more resonant than ever—and brands are leaning in

  • Brands like EyeBuyDirect and Italic are embracing "dupe culture," offering affordable alternatives to high-end products.
  • Marketing strategies focus on quality and value, appealing to cost-conscious consumers.
  • The trend reflects a shift in consumer behavior towards budget-friendly yet stylish options.

RETAILERS

Walmart expands support for American-made products

  • Walmart is increasing its commitment to U.S.-made products, aiming to invest more in domestic manufacturing.
  • The initiative includes support for small and medium-sized American businesses.
  • The move aligns with consumer trends favoring locally produced goods and aims to boost the U.S. economy.

ADVERTISING

How to Legally Repost User-Generated Content on Instagram

  • Brands are advised to obtain explicit permission before reposting user-generated content to avoid legal issues.
  • Proper credit and adherence to platform guidelines are essential when sharing such content.
  • Utilizing user-generated content can enhance authenticity and engagement if done correctly.

See you next week,

The ChannelSight Team

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