Our Latest News & Insights

ChannelSight’s John Beckett To Speak at the Social Media Strategies Summit in New York

The ChannelSight team are delighted to be attending the Social Media Strategies Summit 2017 taking place on 17-19 October in New York at the Bohemian Benevolent and Literary Association. This must-attend event for marketers will feature numerous hands-on intensive workshops, breakout sessions and how-to tutorials. With sessions moving far beyond the basics of social media; attendees will leave with a fresh perspective on the digital marketing landscape, and key strategic insights on how social fits in with corporate objectives.

Kate ButlerChannelSight’s John Beckett To Speak at the Social Media Strategies Summit in New York
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6 Interest Equations Of Ecommerce That Brands Can Leverage

Keeping consumer interests at heart of everything you do along the path to purchase, is not a new theory, but at times can be a tough one to crack. The modern consumer is more connected than ever before and constantly evolving in how they research, understand, experience and buy products. In adapting to this connected consumer market, brands need to become more personalised in their interactions, making it easier for consumers to experience products at every stage along the path to purchase.

Interest is hard to grab, and capitalising on this interest once you have it, without annoying the consumer, is key to drive sales. So let’s take a look at 6 ways brands can leverage consumer interest to influence the bottom line.

Aditya Labhe6 Interest Equations Of Ecommerce That Brands Can Leverage
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ChannelSight And FrieslandCampina To Speak At Eretail Europe 2017

eRetail Europe 2017, taking place on October 4th in Amsterdam, is one of the leading online retail and eCommerce events of the year.

Giving top insights into digital trends, advertising, and new technologies transforming how brands connect with consumers, eRetail Europe 2017 is guaranteed to be the best day of the year for leaders in online retail. With innovations in AI, intelligent apps, cognitive computing and chatbots transforming the future of eCommerce, this event is designed to help great retailers become even greater online.

Joining the speaker lineup this year will be ChannelSight’s CEO, John Beckett  and FrieslandCampina, International Marketing Director, Lesley Cordial who will join forces at 5pm on Stage 8 to talk about ‘Building An eCommerce First Brand- A Journey Into Connected Commerce’.

Kate ButlerChannelSight And FrieslandCampina To Speak At Eretail Europe 2017
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ChannelSight Participate In Rhizome 2017

ChannelSight are excited to participate in Rhizome 2017 and explore the future of the connected kitchen with our partners BSH and the Home Connect Platform.

Taking place in Hamburg on September 20th, Rhizome the Connected Kitchen Conference brings together experts from science and practice, professionals from social networking, as well as entrepreneurs from the food value chain to discuss the possibilities and challenges of the post digital relationship between human and machine in the kitchen.

Kate ButlerChannelSight Participate In Rhizome 2017
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Quantifying The Value Of Brand Marketing Investment

Sales focused businesses quiet often struggle to see the value of branding and its impact on the bottom line. Branding can be considered the “nice and fluffy” side of things where teams have lots of fun pitching new concepts and ideas – like the guys on Mad Men. If only it was so easy!

Quantifying the value of brand marketing investment is an ongoing struggle for brand marketers and CMO’s. With 73% of CEO’s reporting a lack of trust in the ability of marketing departments to generate sales and increase customer conversions, demand and market share (The Fournaise Marketing Group 2011), there’s a lack of credibility for marketing at the boardroom table.

Kate ButlerQuantifying The Value Of Brand Marketing Investment
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ChannelSight to attend DMEXCO 2017 in Cologne

Are you attending dmexco 2017? Let’s meet up!

ChannelSight are delighted to attend dmexco 2017 on the 13th & 14th of September in Cologne. Bringing together leading thinkers of the digital economy to present and discuss the latest trends and innovations, dmexco is the sectors top event of the year and one not to be missed.

Are you attending dmexco 2017 and looking to increase sales conversions and maximise brand marketing investment? If yes, the ChannelSight team are here to help!

Kate ButlerChannelSight to attend DMEXCO 2017 in Cologne
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ChannelSight Attend ICCE Berlin 2017

ChannelSight, the leading provider of ecommerce Buy Now technology, are delighted to attend the ICCE Berlin 2017, taking place from the 3rd to 6th of September in the Messe, Berlin. The ICCE Berlin is the European sister conference of the IEEE Consumer Electronics Society’s flagship conference “ICCE” held annually in Las Vegas, in conjunction with the Consumer Electronics Show (CES).

Kate ButlerChannelSight Attend ICCE Berlin 2017
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3 Ways Brands Can Drive Online Sales This Back To School Shopping Season

As summer winds down, back to school shopping is well and truly underway. From laptops to pens to lunch boxes to school bags, we’re all well aware of the many products that make this the second biggest shopping season of the year.

In 2017, the back to school season is set to grow 14.8% to $74.03 billion in the US alone, according to eMarketer retail, so it’s easy to see the value and opportunity this market offers to online retailers.

Kate Butler3 Ways Brands Can Drive Online Sales This Back To School Shopping Season
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Buy Now: Clear, measurable ROI and actionable insights

In order to maximise sales, the first priority is to ensure the users have a clear, frictionless path to complete their purchase, and are not confused about how to buy the product.

Negative user experiences result in high bounce rates and low sales, and users who have a poor experience are much less likely to return to give you another chance. It’s essential you make a great first impression and give them a clear choice to maximise the likelihood of them converting now.

Buy Now: Clear, measurable ROI and actionable insights

Aditya LabheBuy Now: Clear, measurable ROI and actionable insights
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ChannelSight Top 10- June 2017

We at ChannelSight are always interested in anything and everything around e-commerce, innovations and digital marketing. The idea is to help all our clients integrate latest innovations, and digital developments as they grow their online sales with our cutting edge BuyNow technology.

Every month we try to curate and share some of the best articles, thought pieces, digital reviews across all our social channels. These articles revolve around e-commerce news, retailer updates, artificial intelligence, programmatic ads, virtual reality and more.

Starting this month we will be sharing the best articles we come across every month. Below are the Top 10 articles from last month – June 17.

Aditya LabheChannelSight Top 10- June 2017
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