Right now, people all over the world are fleeing in their millions from obsolete ads that no longer play a useful role in their shopping. The Interactive Advertising Bureau says digital ads are “ripe for reinvention.”
About half of your customers would willingly pay extra for a more convenient and efficient shopping experience. Shoppable media is your key to delivering that experience.
Shoppable media (you might also see it called shoppable content) is any interactive content that enables commerce.
That might look like:
• QR codes on a bus shelter reminding you to buy groceries
• Big-budget interactive fashion video experiences
• Banner ads that let you drop products in your cart
In this eBook you’ll learn: