Illustrative AI-created home workspace with a keyboard, mouse and headphones.

CHANNELSIGHT.AI / CUSTOMER STORY

Logitech

Giving shoppers a choice of retailer while retaining insight into their purchase journey.

01 / BEFORE

Balance direct sales with retail partner choice.

The experience needed to support both direct sales and retail partners, while making a broad product range easy to buy.

Make a broad product range accessible

Consumers needed convenient ways to buy across markets and channels.

Support direct and partner sales

The experience needed to serve the brand’s store and its retail network.

Keep insight after visitors left

Conversions were visible in the direct store but not when shoppers purchased elsewhere.

02 / AFTER

More choice, with performance data across retailers.

Customers can choose their preferred retailer, and Logitech can retain visibility into the resulting journey.

Direct links to preferred retailers

Shoppers can reach a retailer’s product page without searching its website.

Insight through to purchase

The team can compare browsing and conversion data across retail partners.

Evidence for marketing investment

Organic and paid activity can be assessed through commercial performance insights.

The impact

The wider view of retailer performance helps Logitech assess marketing investment while giving customers more choice about where to buy.

With ChannelSight’s reporting we have access to advanced performance insights at the click of a button. From this we can see the overall revenue potential of our marketing effort, both organic and paid media.

Michael Knott

Director of Digital Media, Programs and Analytics, Logitech

Case Studies

Real brands, real revenue

The proof is in the numbers. See how leading brands use ChannelSight to turn product discovery into retailer sales, from shoppable campaigns to full path-to-purchase visibility.