01 / BEFORE
CHANNELSIGHT.AI / CUSTOMER STORY
Tado
Letting shoppers choose their retailer while making the wider buying journey visible.
Research showed that many website visitors preferred to complete their purchase with a retailer they already knew.
Visitors bought through other channels
The team saw increasing website traffic without a matching rise in webshop conversions.
Known retailers were preferred
A pan-European survey found around 60% preferred familiar retail partners.
A complex research journey
Smart-home shoppers needed time and information before committing to a purchase.
02 / AFTER
Retailer choice with insight beyond the webshop.
Where to Buy links shoppers directly to retail product pages and makes the wider journey measurable.
Direct product-page links
Shoppers can move to their preferred retailer without another search.
Journey and basket insight
The team can understand conversion paths and other products purchased.
A multi-market launch
The implementation went live with 11 markets and 37 retailers from day one.
04 / THE IMPACT
Broader retail reach and more customer insight.
11
Markets at launch
From day one
37
Retailers at launch
From day one
The launch connected 11 markets and 37 retailers from day one. Journey and basket data give the team a broader understanding of shoppers than its own webshop could provide.
ChannelSight has helped us become one of the most advanced companies in our area when it comes to online sales. There are not many smart home manufacturers that provide such a state-of-the-art retail solution.
Jesco Reb
Head of Online Marketing, tado°
Case Studies
Real brands, real revenue
The proof is in the numbers. See how leading brands use ChannelSight to turn product discovery into retailer sales, from shoppable campaigns to full path-to-purchase visibility.
Regalo and Carlson Pet Products
Regalo and Carlson Pet Products use ChannelSight's Where to Buy to connect shoppers with retailers and measure the impact of their paid media campaigns.
Glass Warehouse
Glass Warehouse is a U.S.-based manufacturer of premium glass shower enclosures, mirrors and medicine cabinets, offering over 15,000 SKUs with custom-look.
Nourison Home
Nourison Home is a global leader in floor coverings and home accents, supplying a wide range of retailers worldwide. While primarily operating B2B, their.