frequently asked questions

What is a Customer Journey Map?

What is a Customer Journey Map?

The modern consumer journey is complicated because interactions take place across so many platforms. That’s why mapping it out is more important than ever.

Having a complete Customer Journey Map will allow you to highlight the touchpoints that generate interest and sales, as well as the ones which lose customers. Monitoring the likes of content, impressions, visits, click-through rates, bounce rates and abandoned cart rates across each channel will help you determine where omnichannel integrations are needed.

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