What is a retail media network?

A retail media network is an advertising platform that enables brands to target shoppers with personalized promotions at the point of purchase within retailers’ physical stores or digital channels (e-commerce websites/mobile apps). This type of local marketing strategy helps brands increase product visibility, build recognition, boost sales conversions and drive incremental revenue growth for retailers’ stores or e-commerce websites/mobile apps by engaging shoppers with relevant content in real time at the moment when they are most likely to buy from the brand or retailer.