PIM software – or Product Information Management (see: What is PIM?) software – helps eCommerce brands manage product content across all their digital platforms. From a single dashboard, they can upload, edit and apply SKU-level data to all their sales channels.
With PIM tools, brands simply upload core product details, such as descriptions, technical specifications, media files, metadata, and marketing content to this central system. Then, it will automatically publish or update these details across all of its shopping channels.