What is the difference between Multichannel and Omnichannel?

Multichannel retailing refers to selling products across multiple sales channels, such as online stores, brick-and-mortar stores, catalogs and apps, while omnichannel retailing is an integrated strategy where customers can shop seamlessly across all sales channels for a unified shopping experience. Omnichannel strategies strive to provide a consistent journey throughout the entire customer journey by offering personalized recommendations and creating seamless transitions between different digital platforms, such as websites, mobile apps and social media.