01 / BEFORE
CHANNELSIGHT.AI / CUSTOMER STORY
Evergreen
Connecting gardening advice to retail purchases and measurable marketing results.
The lovethegarden website generated interest through advice and inspiration. Connecting that interest to purchases was the missing step.
Connect advice with products
The lovethegarden website attracted visitors but lacked direct online buying opportunities.
Respond to changing shopping habits
The gardening market was adapting to a generation comfortable buying online.
Separate online marketing performance
Existing retailer data did not distinguish online from offline sales.
02 / AFTER
Buying options across the website and digital marketing.
Where to Buy creates buying opportunities across the website and digital marketing, with reporting to show their commercial contribution.
Where to Buy calls to action
Visitors can move from advice and inspiration to partner retailer websites.
Performance across products and channels
The team can compare leads, conversions, retailers and the contents of shopper baskets.
Stronger retailer conversations
Retailers can see how the brand supports their traffic and look for ways to improve conversion.
04 / THE IMPACT
A measurable contribution from the advice website.
35,000+
Leads sent to retail partners
Attributed to Where to Buy calls to action
£400,000
Reported value of the leads
Sent to partner retailer websites
The source attributes more than 35,000 leads, with a stated value of £400,000, to the new Where to Buy calls to action. Reporting helps the team allocate marketing resources and support retail partners.
Since implementing ChannelSight solutions we have sent over 35,000 leads with a value of £400,000, to partner retailer websites, which are directly attributable to our new Where to Buy call-to-actions.
Joanna Weston
Digital Marketing Manager, Evergreen Garden Care (UK)
Case Studies
Real brands, real revenue
The proof is in the numbers. See how leading brands use ChannelSight to turn product discovery into retailer sales, from shoppable campaigns to full path-to-purchase visibility.
Regalo and Carlson Pet Products
Regalo and Carlson Pet Products use ChannelSight's Where to Buy to connect shoppers with retailers and measure the impact of their paid media campaigns.
Glass Warehouse
Glass Warehouse is a U.S.-based manufacturer of premium glass shower enclosures, mirrors and medicine cabinets, offering over 15,000 SKUs with custom-look.
Nourison Home
Nourison Home is a global leader in floor coverings and home accents, supplying a wide range of retailers worldwide. While primarily operating B2B, their.