How Glass Warehouse Simplified the Path from Inspiration to Purchase
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Glass Warehouse is a U.S.-based manufacturer of premium glass shower enclosures, mirrors and medicine cabinets, offering over 15,000 SKUs with custom-look design, direct-to-consumer efficiency and retail partner accessibility.
When Glass Warehouse began redesigning its website, the goal was simple: make it easier for customers to go from “that’s the one” to “add to cart.” With hundreds of sleek shower enclosures, mirrors, and cabinets sold through major retailers, the brand wanted a smooth bridge between its digital showroom and its retail partners.
The team chose ChannelSight’s Where to Buy solution to power that bridge. Integrated directly into their new Shower Designer, the widget gives shoppers a live view of where to buy each product, then takes them straight to their preferred retailer — no extra clicks, no dead ends.
“The ChannelSight widget works beautifully — it brings back results and takes the customer right to the retailer they choose.” — Glass Warehouse
Behind the scenes, Glass Warehouse wanted to end the cycle of manual uploads. Together with ChannelSight, they connected Salsify PXM to automatically export product data via secure FTP.
Now, every week, the latest catalog — more than 15,000 SKUs filtered to only active and sellable items — flows directly into ChannelSight’s system. No spreadsheets, no hassle, just fresh data ready for retail.
Today, Glass Warehouse can:
And year to date, Glass Warehouse boosted their conversion rate to 7.93%, which is well above the Home, Garden & DIY average.
The team’s next step is activating ChannelSight’s Price & Inventory module to track real-time stock and pricing, which delivers more transparency for shoppers.
With automated catalog updates and a seamless path to purchase, Glass Warehouse is redefining how online inspiration turns into retail conversion.
