01 / BEFORE
CHANNELSIGHT.AI / CUSTOMER STORY
Nourison Home
Helping consumer visitors buy through online and physical retail partners.
Consumers were arriving at a B2B website ready to buy. The team needed to serve them while supporting its existing retail network.
Serve consumer visitors
A business focused on supplying retailers was attracting consumers ready to buy.
Connect online and in-store journeys
Shoppers needed a way to find products through both types of retail partner.
Keep product data and branding aligned
The solution needed to integrate with Salsify and fit the brand experience.
02 / AFTER
A connected buying journey for two audiences.
Buy Now buttons and a Store Locator connect product discovery with online and physical retailers.
Buy Now on product pages
Buttons connect consumers with approved eCommerce partners.
A branded Store Locator
Visitors can find nearby physical retailers within the same website experience.
Data for retail decisions
Shopper and channel insights help inform marketing and distribution decisions.
04 / THE IMPACT
More retailer traffic and stronger conversion.
98%
Increase in unique clicks
Year on year
20%
Amazon conversion rate
Reported in the case study
10%
Walmart conversion rate
Reported in the case study
The article compares these results with a 4-5% industry conversion average. A Featured Retailer programme is described as a phased future initiative.
I would recommend ChannelSight to other companies looking at a similar solution. The integration is very straightforward.
Al Pascale
Director of Digital Products, Nourison Home
Case Studies
Real brands, real revenue
The proof is in the numbers. See how leading brands use ChannelSight to turn product discovery into retailer sales, from shoppable campaigns to full path-to-purchase visibility.
Regalo and Carlson Pet Products
Regalo and Carlson Pet Products use ChannelSight's Where to Buy to connect shoppers with retailers and measure the impact of their paid media campaigns.
Glass Warehouse
Glass Warehouse is a U.S.-based manufacturer of premium glass shower enclosures, mirrors and medicine cabinets, offering over 15,000 SKUs with custom-look.
Nourison Home
Nourison Home is a global leader in floor coverings and home accents, supplying a wide range of retailers worldwide. While primarily operating B2B, their.