Pharmaceutical company builds a data-driven eCommerce strategy with ‘Where to Buy’ technology
ChannelSight has helped us create a blueprint for how we will roll out our digital strategy with other brands.
Head of Digital and eCommerce Perrigo PLC
Challenge: Perrigo is a Global Healthcare Supplier, develops, manufactures and distributes quality self-care products. In 2019, the company made a decision to develop an eCommerce strategy to widen its brand awareness from brand search results to a comprehensive content marketing strategy. The company lacked visibility into their sales data and the effectiveness of their digital strategy.
Solution: To overcome the lack of visibility of the sales data and get more insights into the effectiveness of their digital strategy, ChannelSight’s Where to Buy solution was chosen.
Benefits: The NiQuitin website saw an increase of 133% in organic traffic YoY (2019 vs 2020). Along with valuable insights, growth in organic traffic and growth in click-through rate, Perrigo now has a data-driven eCommerce strategy that they can implement for more brands in their organisation.
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