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CHANNELSIGHT.AI / CUSTOMER STORY

Perrigo

Using purchase-journey data to assess and expand a digital strategy for NiQuitin.

01 / BEFORE

A wider content strategy needed sales visibility.

Perrigo was investing in digital channels and building a broader SEO and content strategy. Sales visibility was essential to assess that work.

Reach beyond branded search

The team identified opportunities in non-branded search, SEO and content.

Assess digital investment

A lack of sales data made campaign effectiveness difficult to evaluate.

Build a repeatable approach

The business needed tools and skills to support digital growth across its brands.

02 / AFTER

A measurable journey from discovery to retail sale.

Where to Buy supports the conversion stage of the strategy and provides insight beyond the brand website.

Fewer steps to purchase

Where to Buy helps visitors reach retailers with fewer unnecessary clicks.

Insights across the marketing funnel

The team can assess channels, devices, retailer conversions and related purchases.

A blueprint for other brands

The NiQuitin experience informs how Perrigo develops its wider digital strategy.

04 / THE IMPACT

Evidence to support the wider digital strategy.

133%

Increase in organic traffic

NiQuitin website, 2019 vs 2020

Alongside NiQuitin’s wider SEO and content strategy, purchase-journey reporting helps Perrigo assess how its marketing reaches and converts consumers.

The opportunity that ChannelSight gives us is the all-rounded visibility into brand awareness, consideration, insights into various digital channels and conversions.

Simon Swan

Head of Digital and eCommerce, Perrigo

Case Studies

Real brands, real revenue

The proof is in the numbers. See how leading brands use ChannelSight to turn product discovery into retailer sales, from shoppable campaigns to full path-to-purchase visibility.