01 / BEFORE
CHANNELSIGHT.AI / CUSTOMER STORY
Schneider Electric
Connecting a specialist product catalogue to distributors through a B2B2C buying journey.
Moving from a traditional B2B route to B2B2C required changes on the brand website and across specialist distributor sites.
Make the website easier to buy from
A large catalogue needed more accessible Where to Buy options.
Connect specialist distributor sites
Customer login areas made linking to third-party retailers difficult.
Support contractor purchasing
The buying journey needed to accommodate customers purchasing multiple products.
02 / AFTER
A distributor network connected to the brand website.
Tailored onboarding, product feeds and sales tracking connect the catalogue with the distributor network.
Tailored distributor onboarding
Product feeds and sales tracking connect distributor data to the brand’s catalogue.
A direct path to available products
Where to Buy lists distributors stocking the products customers need.
Multi-product transfer carts
Contractors can move multiple product selections into the buying journey.
04 / THE IMPACT
Higher conversion through the distributor network.
4x+
Industry-average conversion rate
As reported in the case study
2x
Increase in sales
Reported result
2.5x
Revenue increase
Reported result
68
Distributors added
Across 11 markets in the first 12 months
Distributor feeds, sales tracking and a transfer cart help connect the brand website with specialist retail partners. The rollout added 68 distributors across 11 markets in its first year.
We chose ChannelSight for the way they support the retailers we work with and that’s why we will stay with them.
Raeza Tromp
Global eCommerce Program Manager, Schneider Electric
Case Studies
Real brands, real revenue
The proof is in the numbers. See how leading brands use ChannelSight to turn product discovery into retailer sales, from shoppable campaigns to full path-to-purchase visibility.
Regalo and Carlson Pet Products
Regalo and Carlson Pet Products use ChannelSight's Where to Buy to connect shoppers with retailers and measure the impact of their paid media campaigns.
Glass Warehouse
Glass Warehouse is a U.S.-based manufacturer of premium glass shower enclosures, mirrors and medicine cabinets, offering over 15,000 SKUs with custom-look.
Nourison Home
Nourison Home is a global leader in floor coverings and home accents, supplying a wide range of retailers worldwide. While primarily operating B2B, their.