ChannelSight eCommerce Insights 2024

Brand, marketing, and eCommerce teams are facing a less certain future after several years of steady business growth. Data suggests this growth will continue, but how fast? A lot of factors are combining to muddy the waters and make it tough to say what’s next for eCommerce.

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In this report, we aim to demystify the coming years. Recent data and analysis of ongoing trends paints a cautiously optimistic picture. Despite slowing global growth and shaky consumer confidence, some areas of eCommerce, particularly technology, are tipped to define the future.

Read on and discover why:

• Flexible pricing strategies are key to winning consumer confidence

• Speed and convenience are the big difference makers for 2024

• Mobile-first has never been more important for marketing and sales

• Distinctive brand store experiences are worth painstaking effort

• Authentic sustainability is vital; customers aren’t standing for false promises

• Retail media could be a battleground for visionary marketers this year

Download the ChannelSight report now and equip you and you're team with the knowledge to make informed decisions and stays ahead of the curve next year and beyond.