No one could have imagined the immensity of COVID-19 and the impact it has had on our economy. In the past year, we have all become increasingly dependent on eCommerce to meet our daily needs as a result.
Watch now as our CEO, John Beckett shares his insights, learnings, key takeaways for 2020, and discusses the most important things that brands need to consider when developing plans for a successful 2021:
- How the consumer journey is evolving and what you need to do to benefit,
- What 2021 is likely to bring on the back of key industry and eCommerce trends observed in 2020,
- Examples of brands that pivoted well and learnings from those that didn’t.