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How to Navigate the DTC vs E-Tail Conundrum

DTC vs E-Tail Conundrum

Customer is King. There is no better way to build a business than to understand the desires and needs of your customer. The D2C vs E-tail is a conundrum for brands when selling online.

In our white paper, our Head of Brand Performance, Ben Fairclough helps you navigate through this and make the right decision for your brand.


  • What to consider before choosing to go with a D2C strategy
  • How to build a successful D2C strategy
  • How to achieve an optimized D2C strategy and also have e-tail success
  • Avoiding “Insight Leakage”