Understanding your consumer is crucial to delivering personalised, premium shopper experiences, but if you don’t have the tools to create and tailor it from real time data insights, your campaigns will fall short.
According to a recent study, 88% of online shoppers are more likely to continue shopping on a retailer website that offers a personalised experience.
And overwhelmingly so with younger generations, including 96% of Gen Zers and 97% of millennials expecting those special personalised touches.
What’s more: 59% of consumers believe businesses should use the data they collect about them to personalise their experiences (Zendesk CX Trends Report 2023).
So leveraging your data insights to offer personal shopper experiences is more important than ever to capture consumers’ attention in a noisy digital retail environment.
Providing an optimised landing page for your shoppable media campaigns is a crucial step towards a streamlined user experience for shoppers and ultimately – an increase in your sales conversions.
Ensuring you are meeting your consumers at every possible touchpoint is essential in making those sales.
With 60% of all global eCommerce sales taking place on mobile, the steady climb of mobile sales is only expected to increase in the coming years.
To continue providing better experiences for our brands’ consumers, our new multi-product landing page template offers enhanced no-code design features, reducing the dependency on designers and offering a superior experience on mobile.
Our new landing page templates focus on increasing brand engagement. With customisable, branded landing pages, marketers can transform social media impressions into meaningful interactions with their target audience. Whether it's showcasing new products or promoting special offers, our intuitive builder allows for effortless creation and deployment of compelling brand experiences.
Gone are the days of waiting for designers to make tweaks or updates to landing pages. With our enhanced builder, marketers have the power to make changes in real time, ensuring campaigns remain dynamic and responsive to consumer feedback. Choose from a range of pre-built templates or craft a fully custom experience—all seamlessly hosted by ChannelSight for maximum convenience and efficiency.
Understanding the impact of marketing campaigns on sales revenue is crucial for measuring success. Our new landing page template provides insights into purchase outcomes, allowing marketers to track exactly which products consumers are buying. Additionally, gain valuable insights into consumer preferences, including competitor or complementary products, to inform future marketing strategies.
In today's competitive landscape, a poor user experience can significantly impact sales conversions. Studies show that three in four consumers will abandon their path to purchase if they encounter a subpar user experience—both online and in-store. By offering a range of customizable templates and streamlined campaign building tools, we're helping marketers mitigate this risk and ensure every interaction leaves a positive impression.
Time is of the essence in the fast-paced world of digital marketing. With our new landing page template and improved campaign builder, we've cut the time to create and deploy campaigns in half. Marketers can now focus their efforts on crafting compelling content and engaging experiences, knowing that the tools they need are at their fingertips.
By harnessing the power of enhanced design features and real-time editing capabilities, we're making it possible for brands to connect with consumers in more meaningful ways - reducing the time to create and deploy campaigns by half.
Maximising Sales Impact with Dedicated Shoppable Media Analytics
Digital ads can increase brand awareness by 80%, but tracking the concrete impact of media activations on sales can be a challenge.
In today's fast-paced digital landscape, brands invest significant resources in media campaigns to drive sales and enhance brand awareness. However, measuring the true impact of these efforts on actual sales can often feel like navigating a maze. Enter Dedicated Shoppable Media Analytics – a one-stop shop for comprehensive performance measurement.
At ChannelSight, we understand the importance of bridging the gap between marketing effectiveness and tangible sales outcomes. That's why we created a dedicated space within the ChannelSight Portal to provide comprehensive insights into media campaign performance and key performance indicators (KPIs) across various platforms.
Our shoppable media analytics platform empowers brands with a complete set of self-serve reports, offering a centralised hub for all media insights. From performance metrics to traffic analysis and revenue tracking, our intuitive interface presents data in a digestible format, making it easier than ever for brands to assess the effectiveness of their marketing efforts.
Gone are the days of relying solely on vague metrics to gauge marketing success. With dedicated reporting, brands can now measure marketing effectiveness with precision by leveraging actual sales data. By understanding which products and content resonate most with consumers, brands can fine-tune their strategies and optimise campaigns for maximum impact.
But that's not all. Our shoppable media analytics platform goes beyond basic reporting capabilities. By syncing audience data, including engagement events and checkout data captured through Shoppable Links and Landing Pages, brands gain valuable insights into their target audience. This allows brands to identify new high-intent target audiences and optimise media targeting strategies accordingly, enhancing overall efficiency and effectiveness.
In today's competitive marketplace, ensuring a smooth path to purchase and optimised consumer experience is paramount. With Dedicated Shoppable Media Analytics, brands can make informed decisions, maximise sales conversions, and leave a lasting impression on consumers.
Ready to unlock the full potential of your media campaigns? Speak to the ChannelSight team today and learn how Dedicated Shoppable Media Analytics can elevate your marketing efforts. With our comprehensive suite of tools and actionable insights, the path to driving sales and building brand loyalty has never been clearer.
Don't settle for guesswork – embrace the power of data-driven marketing with ChannelSight.
