Omnichannel simply means all channels. It's the different ways consumers interact with a brand and its products such as physical store locations websites mobile applications social media etc. It's also the actual selling of a company's products across multiple channels.
Knowing all the avenues in which you can exercise a customer touchpoint and providing shoppable media at that specific moment is the starting point for being able to deliver a tailored and seamless customer experience. Today's consumer performs multiple rounds of research prior to making a buying decision. It can take several touches and comprehensive omni-channel marketing strategies to turn a browser into a buyer.
The more integrated your channels are the more chances you have to deliver shoppable media content that is more likely to convert. Understanding keeping track of and building on buyer behavior across all channels is the key to omnichannel marketing success.
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