Integral Memory Enhances Consumer Journey and Retailer ROI Visibility with ChannelSight
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Integral Memory is a UK-based technology brand specialising in memory cards, SSDs, DRAM, USB drives, encrypted products and a wide range of memory solutions for both consumer and business needs.
Integral Memory faced a familiar challenge: Their website was an informative resource that showcased vast product information and technical specifications, but it stopped short of a purchase journey. Without an integrated shopping cart or lead-generation gateway, customers left the site to find retailers themselves. This gap not only hindered conversions but also made digital marketing campaigns hard to quantify in sales terms.
Initially, Integral Memory’s digital ecosystem served purely as a catalog. With no Direct-to-Consumer (DTC) element in place, consumer interest in products like SSDs or memory cards didn’t translate into measurable revenue. Site visitors would click through product pages, receive helpful information, but stumble at the point of purchase. Marketing spent on Google Ads and other channels generated clicks, yet the brand had no visibility into whether those clicks ultimately resulted in transactions. Moreover, with multiple retail partners, the team lacked the data needed to understand which providers delivered the best results, a critical oversight in strategic planning and stock allocation.
Integral Memory implemented ChannelSight’s Where to Buy platform to create a seamless bridge between product discovery and commercial action. This package included a sticky "Buy Now" button that signals shoppers that products are available, a dynamic Where to Buy page listing authorized retailers and click-tracking that followed customers from site click to external retailer purchase. As part of the rollout, custom UTM parameters were established to capture product-category and source data, enabling deeper funnel analysis. This integration with Google Ads closed the reporting loop, transforming vague impressions into concrete sales metrics.
The integration began with the strategic placement of the sticky button, a small but pivotal change that dramatically improved call-to-action (CTA) visibility on product pages, signaling to users that they could purchase despite the absence of a built-in cart. Next, implementation of dynamic click-tracking allowed the team to monitor outbound clicks and correlate them with off-site sales data. The ChannelSight dashboard provides dashboards and monthly reports that break down performance by retailer (such as Ebuyer versus stuff-uk) and product category (SSD vs. DDR). This depth of insight has become essential for discussions around campaign ROI, inventory alignment and partnership strategy.
The transformation has been striking. Website visits are no longer dead ends, they now initiate a clear and measurable purchase journey. Marketing efforts, particularly paid campaigns, are now directly tied to real-world sales, instilling confidence in campaign spend and strategy.
The ability to see which retail partnerships are most effective has enabled smarter decisions about where to concentrate supply and marketing efforts. Meanwhile, team members, including product managers, now have credible analytics they can present internally during renewal and budget-planning sessions.
Throughout the implementation and ongoing use, ChannelSight’s regular quarterly review meetings ensure the analysis aligns with evolving commercial goals and internal KPIs, helping Integral Memory build a compelling narrative around ROI and campaign success.
By deploying ChannelSight’s Where to Buy platform, Integral Memory successfully converted a static product site into a robust conversion engine, all without the cost, complexity or delay of building a full eCommerce site.
ChannelSight’s Where to Buy solution enabled Integral Memory to:
The improved user journey, transparent ROI reporting, and retailer relationship insights have empowered both marketers and product managers to make smarter decisions and drive more value from every click.
