Illustrative AI-created photographer workspace with a camera, memory card and laptop.

CHANNELSIGHT.AI / CUSTOMER STORY

Integral Memory

Turning a product catalogue into a measurable route to retail sales.

01 / BEFORE

Product discovery ended before the purchase.

Detailed specifications helped customers research products, but the website did not offer a connected way to buy.

No integrated purchase journey

Visitors had to find retailers themselves after reading product specifications.

Campaign revenue was hard to measure

The team could see marketing clicks without knowing whether they led to transactions.

Retailer performance was unclear

The business needed evidence to guide retail partnerships and stock allocation.

02 / AFTER

A visible buying option, with reporting beyond the site.

Buying options and click tracking give marketers and product managers evidence for their commercial decisions.

A sticky Buy Now button

Product pages now signal that customers can buy through authorised retailers.

Campaign and category tracking

Custom UTM parameters and Google Ads integration support funnel analysis.

Retailer-level reporting

Dashboards and monthly reports support campaign, inventory and partnership decisions.

The impact

Quarterly reviews connect reporting with commercial goals and internal KPIs. Marketers and product managers can use the same evidence in campaign reviews and budget planning.

We can now track conversions even after users leave our website - something we just couldn’t do before

Chithra Mohan

Brand Marketing Executive, Integral Memory

Case Studies

Real brands, real revenue

The proof is in the numbers. See how leading brands use ChannelSight to turn product discovery into retailer sales, from shoppable campaigns to full path-to-purchase visibility.