How to Boost Sales with Amazon Movers and Shakers
The Amazon Movers and Shakers list is a handy tool for understanding consumer behaviour and trends on Amazon. While you may already keep track of your own performance using Amazon Analytics, the Movers and Shakers list provides insights into the success of other brands and their products.
Every day, you can see which products are attracting the most attention. You can then adjust your strategies accordingly. When done right, you can even increase your Amazon sales.
Here’s everything you need to know:
The Amazon Movers and Shakers list displays the products that are trending on Amazon right now. As Amazon itself explains, the list includes: “our biggest gainers in sales rank over the past 24 hours.”
In other words, the list highlights products that are currently experiencing a surge in sales. This doesn’t necessarily mean that these products have the most sales, but rather that their sales are increasing the fastest.
For example, if a product consistently sells 500 units each day, it probably won’t make the Movers and Shakers ranking. However, if a product’s sales shoot up from 50 to 500 in 24 hours, it could be a contender. Rather than showcasing top sellers, this list is about highlighting Amazon’s biggest gainers and understanding trends in real-time.
Here, you’ll find the Amazon Movers and Shakers list for the UK, the US, Germany, India and Spain. Each one is updated hourly, features trends for every product category and is completely free to access.
The Movers and Shakers list probably sounds similar to the Amazon Best Seller page. That’s because it is. However, there are two key distinctions between the two rankings.
Firstly, they cover different time periods. The Amazon Best Seller page displays top-performing products for the past 30 days, while the Amazon Movers and Shakers page only covers the past 24 hours. Secondly, Amazon’s Best Seller page focuses on products with the most sales, rather than products that are growing in popularity.
While both rankings are useful, these distinctions mean the Amazon Movers and Shakers list is better for spotting trends and opportunities that other sellers may not know about yet. Keeping an eye on other Amazon rankings, such as the ‘Most Wished For’ and ‘New Releases’ lists, can help you get ahead of the competition too.
Brands across all industries should regularly check the Amazon Movers and Shakers list as part of their market research – even if they don’t have a presence on the marketplace!
Not only is the list a great way to find trending products, but it is also useful for understanding consumer behaviour. So, it can be beneficial to your long-term plans.
Here are three key ways brands can use the Movers and Shakers list to boost their bottom line:
When you click through to a trending product on Amazon’s Movers and Shakers list, it is often out of stock thanks to an unprecedented jump in demand. While it may be tempting to chase the trend and order some stock, demand could die down by the time you launch your listing.
Dropshippers can often take advantage of these trends in a timely manner. The same goes for big brands with large product catalogues. However, if you can’t access stock rapidly, you should only jump on trends that fit with your current inventory offering. Otherwise, you run the risk of getting stuck with deadstock that doesn’t appeal to your customer base. Over time, you’ll become adept at distinguishing the fads from the long-term trends.
Identifying current product trends can also inform your marketing and pricing strategies. When one of your products – or a competitor’s – starts to trend, you can tweak your retail media ads to make the most of its current popularity. Alternatively, you could adjust your pricing to boost sales or increase profits.
The Amazon Movers and Shakers ranking can also help you get ahead of trends. So, even if your business isn’t in a position to quickly introduce new product lines, the list is still worth analysing.
You just need to figure out why products are ranking and what this says about shopper behaviour. Understanding what makes products trend is extremely valuable and can help you anticipate future demand.
By observing Amazon’s trending products, sellers can often spot broader patterns. For example, you might identify trendsetters in your industry. Perhaps, a particular influencer, celebrity, blog or online community is inspiring shopping trends. You can then keep an eye on their activities in order to predict and prepare for future trends.
Similarly, the likes of national holidays, seasons, popular events, media and pop culture can kick off trends. For example, you may notice some unexpected product trends in the run up to Easter that will help you choose inventory for the following spring. Similarly, you might notice that certain toys trend every time a Marvel movie comes out. You can then stock up on relevant items for the franchise’s next release.
By regularly monitoring the Amazon Movers and Shakers list, you’ll be able to accurately predict which products will perform well in the future. This gives sellers the opportunity to source stock before they trend again.
With the Amazon Movers and Shakers list, you’ll see when the products of big and small competitors are trending. You can then attempt to identify why this is happening and try to replicate their success.
Check out the seller’s listing to see why it works so well. They may have used more striking images, better keywords or some Amazon A+ Content to win over shoppers. You can then consider A/B testing or implementing these changes as part of your own Amazon listing optimisation.
Alternatively, you may discover their success is due to a particular ad or influencer. Consider how you can use this knowledge to improve your sales. Maybe you could ask the same influencer to try your brand. Or, perhaps, you could create an Amazon ad campaign to target prospects who search for a competitor’s product.
Wherever you sell products, the Amazon Movers and Shakers list is a valuable market research tool. When used wisely, it can help you develop and evolve your product offering in a way that answers the needs of your target audience. The key is to know when to chase trends and when to hold back.
What’s more, this tool can help you understand why a product is sought after and why consumers currently want it. Not only will this allow you to identify future crazes, but it will also empower you to create listings, ads and other content that truly connects with your audience and maximises sales.