Amazon Prime Day is one of the biggest eCommerce events of the year and each year so far it has grown. Though this Prime Day was out of the ordinary, small and midsized businesses reportedly made more than $3.5 billion on Prime Day. This is a 60% increase from last year. However, Amazon is yet to disclose the final numbers from this Prime Day.

Amazon Prime Day 2020 Data Insights

We at ChannelSight are uniquely placed to understand consumer behaviour and consumer activity during a period of heightened eCommerce activity such as Prime Day. In this infographic, we present the data that we collected during Amazon Prime Day 2020. We gather data across a number of verticals including White Goods, Consumer Electronics, Food & Beverage, Baby & Child, Security & Home Automation, Home Appliances, & CPG.

The data compares the activity we saw 2 days before Prime Day and on Prime Day 2020. We also gathered data on traffic generated vs the number of basket generations that is shown below in our infographic.

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