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In September 2025, IDC released its latest MarketScape for Worldwide Digital Shelf Analytics (DSA) Applications for Digital Commerce, evaluating 11 leading providers shaping the future of ecommerce intelligence. ChannelSight was named a Major Player, highlighting our continued innovation in connecting digital shelf analytics with shoppable commerce experiences.

The Evolving Digital Shelf Landscape

IDC defines Digital Shelf Analytics (DSA) as the technology that empowers brands to monitor and optimize how their products appear and perform across online retail platforms. As ecommerce ecosystems grow more complex, DSA enables businesses to:

• Track pricing, visibility and content accuracy in real time
• Understand competitive positioning and buy box ownership
• Align product performance insights with retail media and conversion strategies

IDC emphasizes that AI-driven automation and predictive analytics are now central to next-generation DSA platforms, enabling brands to move beyond reactive monitoring to proactive optimization across every digital touchpoint

Why Independence Matters in Digital Shelf Analytics

A key theme in the report is the independence of intelligence. IDC cautions that when DSA is embedded within broader Product Information Management (PIM) or syndication systems, vendors may end up “grading their own homework.”
Standalone platforms like ChannelSight provide objective, third-party validation of how accurately product data travels across global retailer ecosystems, an essential capability for brands managing multiple regions, retailers and categories

ChannelSight’s Strengths Highlighted by IDC

IDC recognized ChannelSight for several differentiating strengths that make it stand out in the 2025 MarketScape:

Integrated Purchase Enablement

ChannelSight is uniquely positioned at the intersection of digital shelf analytics and conversion. Our Where to Buy and Shoppable Media solutions connect performance insights directly to purchase opportunities, bridging the gap between visibility and sales impact.

Global Retailer Network Scale

With many active retailer and marketplace integrations worldwide, ChannelSight provides unparalleled data coverage for global consumer brands, particularly across Europe and North America.

AI-Powered Predictive Analytics

The newly launched ChannelSight.AI platform offers predictive analytics, automated recommendations and chat-based insights access, helping brands anticipate trends and act faster in a dynamic marketplace.

Deep European Expertise

ChannelSight’s strong European footprint and understanding of regional market dynamics and compliance give global brands a trusted partner in navigating local consumer behaviors and regulations.

Areas of Opportunity

IDC also outlined areas where ChannelSight, like all agile innovators, can continue to evolve:

• Expanding closed-loop execution by deepening integrations with PIM, retail media and content syndication systems
• Enhancing API-first extensibility for complex enterprise workflows
• Accelerating APAC expansion to strengthen presence in high-growth markets

ChannelSight’s Role in the New Era of Predictive Commerce

IDC’s findings reinforce the growing importance of connecting digital shelf visibility with real-world conversion outcomes. As brands seek holistic visibility across ecommerce channels, ChannelSight’s AI-powered, conversion-linked analytics ensure marketing and sales teams can act on insights, not just observe them.

With the digital shelf now the front line of competition, ChannelSight continues to lead with innovation that turns data into measurable growth.