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ChannelSight To Consolidate Global ‘Where to Buy’ Leadership With $10m Series B Funding

ChannelSight, the Dublin-based leaders in ‘Where to Buy’ technology for large brands has closed a Series-B financing round of $10 million, led by Connected Capital, the Amsterdam-based B2B SaaS investor.

Founded in 2013, ChannelSight’s platform enables brands such as Philips, Bosch, Pepsi and Mondelez to drive sales from their digital content and understand what content and ads work most effectively across all digital channels. Existing investors include Nauta Capital, ACT Venture Capital and Enterprise Ireland, all of whom participated in this latest fundraising round. This round of financing will accelerate ChannelSight’s product roadmap delivery and global expansion.

“ChannelSight’s solution is innovative – it strengthens the digital reach and increases sales conversions while providing unique insights to global consumer and B2B brands”, said Mathijs Robbens, General Partner at Connected Capital. “More importantly, we are impressed by the team who have been able to scale ChannelSight to become a market leader in both Europe and the US.”

Hundreds of global brands in 65 countries now use ChannelSight technology to help users frictionlessly move from the brand’s digital content to retailers where they can purchase the product they are interested in. An advanced insights platform gives brands access to unique business intelligence that enables future budget allocation to be optimised and increases the ROI brands gain from their content and campaigns.

“ChannelSight is modernising how brands drive profitable user engagement with their content across digital channels and markets”, said John Beckett, CEO and co-founder of ChannelSight. “This new round of investment will enable us to accelerate the delivery of innovative new product lines and increase our global reach. We’re excited about the impact this will have for our clients and are proud to partner with Connected Capital and our existing investors to build further momentum and continue our strong annual growth.”

ChannelSight currently employs 70 people and is now hiring for an additional 30 roles across product, marketing, sales and engineering in their Dublin, Brasov and Thessaloniki offices.

“We believe that ChannelSight is a truly exciting company with global ambitions and market defining potential.”, said John Flynn, Managing Partner at ACT Venture Capital. “Having shown significant growth, we have confidence the team is in place to lead the expansion. ACT is delighted to support the acceleration of this expansion and will continue to support Channelsight’s global ambitions.”

About ChannelSight

ChannelSight makes the world instantly shoppable. We enable brands to grow online and offline sales while giving unique insights into content and campaign performance. Our Where to Buy technology integrates with content across all digital channels helping customers to jump straight to an approved retail partner to complete their purchase instantly. ChannelSight engineers a fast, frictionless buying journey for customers while providing actionable marketing intelligence that makes a real difference to how brands succeed online.

About Connected Capital

Connected Capital is an investment company based in Amsterdam, with a focus on investing in European companies offering differentiating SaaS solutions for the business market. Connected Capital offers both capital and intensive support in making strategic choices and realizing international growth. Connected Capital has a professional and complementary team of experienced professionals, with a background in M&A, private equity, strategy consulting, as well as years of experience in accelerating growth for scale-ups. The current portfolio consists of investments in Omnia Retail, iWelcome, Speakap, Concentra, and Foleon

About ACT Venture Capital

ACT Venture Capital is the most active VC firm in Ireland. Technology-focused, investing capital and expertise to fuel growth in the most promising ideas and companies. They have raised over €450m across multiple funds and invest from seed to growth.

About Nauta Capital

Nauta Capital is a pan-European Venture Capital firm investing in early-stage technology companies. Main areas of interest include B2B Software propositions, disruptive Digital Media companies, and enabling technologies for Mobile and the Internet. Nauta has $350+ million under management and has presence in London, Barcelona and Munich.

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Melanie FitzgeraldChannelSight To Consolidate Global ‘Where to Buy’ Leadership With $10m Series B Funding