ChannelSight named by Gartner as a Cool Vendor in Digital Commerce Marketing
ChannelSight has been recognised as a global innovator in enabling marketers to enhance digital commerce performance.
ChannelSight, a provider of sophisticated ‘Where to Buy’ technology that enables brands to drive increased sales and market share while optimising marketing performance, has been named as a Digital Commerce Marketing 2016 ‘Cool Vendor’ for 2016. ChannelSight is honoured to be recognised by Gartner as a key player in the digital commerce ecosystem, helping brands to drive improved user engagement while delivering a direct, measurable impact on conversion rates.
It is surely no surprise that modern technology is a key to removing the guesswork and unlocking better digital marketing performance. There are two areas in which this particularly applies: identifying the correct marketing personas and their relevant characteristics for personalization, thus removing planning guesswork, and creating audiences directly from the personas, thus removing audience selection guesswork.
The Cool Vendors in Digital Commerce Marketing, 2016 report by Gartner states “Marketers tasked with growing digital commerce revenue seek ways to connect campaigns and commerce and look beyond their own sites to convert customers. New marketing tools aimed at improving the customer experience, relevance or distribution of your digital commerce experiences could give your brand a competitive edge while measuring marketing performance.”
As users become more sophisticated in how they consume digital content, and at avoiding content/ads they find uninteresting, brands need to up their game to ensure that not only is the content they are creating engaging, but that users have a clear, frictionless path to purchase the product when their buying intent reaches a peak.
“We’re excited and honoured to be recognised by Gartner as a Cool Vendor” said John Beckett, CEO of ChannelSight, “As competitive pressure increases for marketers seeking the highest possible ROI, ChannelSight provides clear, actionable insight into how people are engaging with digital content as part of their purchasing journey, enabling brands to further optimise that journey to maximise conversion rates.”
To see how the technology works, including sample reports and ROI insight, visit channelsight.com/ to arrange a demonstration from one of our ecommerce engineers.
To see a summary of the Cool Vendor in Digital Commerce Marketing, 2016 report by Gartner, or download a copy of the report if you are a Gartner client, visit here – (Published: April 13th, 2016 by Analysts Kirsten Newbold-Knipp and Jennifer Polk).
ChannelSight is making the world instantly shoppable. The company enables brands to grow e-commerce sales and market share by providing a digital Buy Now service that allows internet shoppers to quickly and easily locate a partner retailer where they can buy the product they are interested in. This simplified online purchasing process allows brands to build better customer relationships, increase conversion rates and improve marketing performance by showing which advertisements are working and which are not across all digital platforms. Founded in 2013 and based in Ireland, clients include Philips, Bosch, PepsiCo, Bacardi and Duracell. For more information on Channelsight’s web-based online shopping technology for brands, visit channelsight.com/ or email [email protected]/.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.