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Marketing agencies face many challenges, from the digital landscape's rapid evolution to the rise of consumer empowerment. With today’s consumer necessitating  transparent and authentic communication strategies in social media and the gig economy transforming workforce dynamics and impacting talent acquisition and retention, these complex challenges require deep understanding to navigate agencies in finding solutions.

Additionally, the proliferation of data presents both opportunities and hurdles. While data enables precise targeting and personalisation, managing and interpreting vast datasets require sophisticated analytics capabilities.

This is where marketing agencies and Where to Buy solutions intersect - solving the challenges of proving your value to clients.

Proving value to clients

Despite creating amazing digital marketing campaigns, now more than ever, clients are prioritising direct results, ROAS and ROI. However, measuring success isn't easy – basic metrics often fall short, making it hard to track conversions and sales influence accurately.

In addition, marketing agencies need more acute visibility on how their campaigns are impacting sales and conversions.

So the biggest question for many prospective clients is: how do we track the success and profitability of our marketing campaigns in a rapidly changing digital landscape?

Make Every Media Activation Shoppable

Where to Buy, Often referred to as "WTB" or "Buy Now," is a digital button that can be seamlessly integrated into a brand's website and or digital content. Its purpose is to instantly guide consumers to retailers and marketplaces where a specific product is available. This solution caters to online, offline, and online-to-offline (O2O) sales. Critically Where to Buy solutions also track purchase outcomes, from initial click to purchase, providing actionable insights on consumer behaviour and impact.

Through integrating 'Buy Now' buttons into digital content, Where to Buy providers connect consumers directly to leading online retailers. More importantly, through extensive global retailers sales data networks, providers can track the impact of digital marketing campaigns on sales, offering a direct attribution for marketing agencies to see their value and furthermore inform their clients strategy. This results in accelerating consumer progression, proving ROI and ROAS, and providing actionable insights:

Some of the key benefits include:

• Campaign tracking to reveal which specific products are driving sales and what content is working hardest.
• Access an itemised breakdown of shopping baskets, distinguishing branded from competitor products for informed decision-making.
• Branded basket insights to identify non-brand complimentary or competitor items that were purchased by consumers.
• Leverage checkout data to optimize campaign performance by passing data from shoppable campaigns to your preferred Ad or CRM platform.

Create customisable branded experiences

Creating campaign landing pages often requires significant design and engineering resources, posing challenges for marketing teams and agencies seeking timely campaigns or optimization experiments. Additionally, integrating paths to purchase and tracking further complicates the process. Shoppable Media landing pages offer Brands and Agencies a solution by providing easy-to-create, editable shoppable landing page capabilities, enhancing consumer engagement with a branded 'post-click' experience.

By leveraging Shoppable Media landing pages through Where to Buy providers, brands and agencies can not only deliver engaging branded campaign experiences but also ensure a seamless path to purchase, with full tracking capabilities. The analytics gathered provide valuable insights into consumer preferences, enabling the creation of resonant and conversion-driven content.

The Solution

In the fiercely competitive eCommerce landscape, it's vital to secure market share, demonstrate value to clients, and deliver tangible results that validate their investment in your agency.

With ChannelSight's services, you gain a strategic advantage by accessing comprehensive actionable insights, enabling precise performance tracking across all campaigns on any platform. These insights empower you to accurately measure campaign success, optimise budget allocation for higher client ROI, and foster long lasting client relationships.

Learn more about how our clients built successful marketing and eCommerce strategies with our solution.