In the extremely competitive eCommerce space it's a constant battle to win market share, prove your worth to your clients and give measurable results that justify the investment the client makes in your eCommerce agency. With the insights available to you using ChannelSight's services, you can gain a competitive edge over your competitors, who may not have access to the same level of in-depth actionable data to drive and measure performance for their clients.

Our Where to Buy solution offers a comprehensive approach to overcoming challenges and providing full marketing funnel visibility to your clients. By integrating 'Buy Now' buttons into your digital content, we connect consumers directly to online retailers like Amazon, Walmart, or Tesco. This seamless process allows us to track the entire consumer journey, from initial click to purchase, providing actionable insights. 

Through daily crawling of product catalogues, we ensure accurate tracking of marketing activity and its impact on sales. Even if users leave and return later to purchase, our technology traces those transactions. 

Implementing Where to Buy not only accelerates consumer progression through the funnel but also enhances ROI and delivers valuable insights for continuous marketing strategy improvement. Here are some of the insights that you will get with our solution:

• With our campaign tracking you get insights on the success of the campaigns you are running and you can see which products were purchased as a result of which campaigns. Through this you can understand whether you are driving sales for the intended products or for competitor products. You can also track and rectify any problems, such as linking issues on your campaigns which is often a common error. With insights, you can also measure the success of the campaign and make changes to your campaign strategy if needed.
• You can optimise your client's marketing budget with campaign insights. Not only can you allocate budget to the campaigns that are driving sales and are successful but also identify the tactics that have worked for your target audience and build a blueprint strategy.
• With the analytics provided by ChannelSight you can also get data on what the brand's consumers are buying as a result of the campaigns you are running for your clients.

Our Where to Buy solution can give you access to an itemized breakdown of the shopping basket for many retailers. Through this, branded items can be identified alongside non-brand complimentary or competitor items that were purchased by consumers.

As we mentioned above, our analytics track each and every purchase made from your campaigns whether it be on the brand.com website or a social campaign. Actionable insights are available from each and every one of your campaigns and marketing efforts where ChannelSight is used. 

This can help you to measure and convey the success of your campaigns more accurately. In turn you can better allocate budget to the campaigns that provide a higher ROI to your clients. You can also build stronger and long term relations with your clients with access to quality data insights that mutually benefit both you and them.

ChannelSight can assist marketing agencies in addressing these challenges, including:

• Data Integration: Integrating product data from various sources and formats into a unified platform can be complex. ChannelSight can streamline this process, ensuring that product information is consistent and up-to-date across all channels.
  

• Consumer Engagement: Marketing agencies often struggle with engaging consumers effectively across multiple touchpoints. ChannelSight can help implement strategies to enhance consumer engagement by providing seamless access to product information and purchasing options.
  

• Omnichannel Optimisation: Managing multiple channels and ensuring consistency in messaging and branding can be challenging. ChannelSight can help optimise omnichannel strategies, ensuring a cohesive consumer experience across all touchpoints.
  

• Conversion Rate Optimisation: Increasing conversion rates and driving sales is a primary goal for marketing agencies. ChannelSight can provide insights and tools to optimise product listings and streamline the path to purchase, ultimately improving conversion rates.
  

• Competitive Intelligence: Staying ahead of competitors requires access to real-time data and insights. ChannelSight can provide competitive intelligence tools to monitor competitor activity, track pricing trends, and identify opportunities for differentiation.
  

• Compliance and Governance: Ensuring compliance with industry regulations and brand guidelines is essential for marketing agencies. A ChannelSight can help implement governance processes and tools to ensure that all product information and messaging adhere to legal and brand standards.
  

• Analytics and Reporting: Measuring the effectiveness of marketing campaigns and strategies requires access to comprehensive analytics and reporting tools. ChannelSight can provide analytics dashboards and reporting capabilities to track key metrics and optimise performance.
  

• Localisation and Personalisation: Tailoring marketing campaigns and messaging to different regions and audience segments is crucial for success. A ChannelSight can help implement localisation and personalisation strategies, ensuring that content resonates with target audiences.
  

• Inventory Management: Managing inventory levels and availability across multiple retailers and channels can be challenging. ChannelSight can provide inventory management tools to track stock levels, prevent stockouts, and optimise replenishment strategies.
  

• Technology Integration: Leveraging technology effectively is essential for marketing agencies to stay competitive. ChannelSight can assist with the integration of Where to Buy solutions with existing marketing technology stack, ensuring seamless operation and data flow.

You can overcome many of the challenges discussed above and provide full visibility into the marketing funnel to your clients with our Where to Buy solution. 

Where to Buy helps brands drive more online sales and track the consumer journey. This is done by connecting online consumers through a tracked 'Buy Now' button that is placed on the brand's digital content (brand site, social, digital campaigns, etc.) and drive consumers directly to online retailers such as Amazon, Walmart or Tesco to complete their purchase. When a consumer clicks on one of our 'Buy Now' buttons for a product on a brand's website or digital asset they will then be presented with all the available online retailers that stock the product. Once the retailer is chosen, the consumer will be redirected to the product page on that retailer site in just one click. Through our technology we can track the entire consumer journey and provide you with actionable insights.

The brand's product catalogue is then crawled daily, creating a match between the retailer's page listing of the product and the brand's own website listing of the product. This enables us to provide you with full visibility into the marketing activity including the influence your marketing campaigns have had on sales and conversions on a customised dashboard. Even if a user drops off after clicking Buy Now and returns at a later date to purchase a product, our technology enables us to trace back those purchases as well. You can learn more about how our where to buy solution works here.

A Where to Buy solution helps to move consumers more swiftly down the funnel. This in turn can give you a better return on your client's investment but also gives you actionable insights to continuously improve your marketing strategies.

Getting Actionable Insights

Now that we've given you an overview of how the solution works, it's clear that the deep analytical insights provided by our solution offer a competitive edge when working with brands. Here are some of the insights that you will get with our solution:

• With our campaign tracking you get insights on the success of the campaigns you are running and you can see which products were purchased as a result of which campaigns. Through this you can understand whether you are driving sales for the intended products or for competitor products. You can also track and rectify any problems, such as linking issues on your campaigns which is often a common error. With insights, you can also measure the success of the campaign and make changes to your campaign strategy if needed.
• You can optimise your client's marketing budget with campaign insights. Not only can you allocate budget to the campaigns that are driving sales and are successful but also identify the tactics that have worked for your target audience and build a blueprint strategy. Learn more about how our clients built successful marketing and eCommerce strategies with our solution.
• With the analytics provided by ChannelSight you can also get data on what the brand's consumers are buying as a result of the campaigns you are running for your clients.
• Our Where to Buy solution can give you access to an itemised breakdown of the shopping basket for many retailers. Through this branded items can be identified alongside non-brand complimentary or competitor items that were purchased by consumers.

Through Where to Buy solutions, Brands and Agencies can make use of no-code shoppable media landing pages to gather consumer data. When you’re developing your shoppable media campaign, a solid understanding of your customer is your biggest asset. This can help you to produce content that resonates with them and know which things to emphasise to convert the sale. ChannelSight’s Shoppable Media software provides a huge amount of granular detail on user behaviours, enabling you to build a more accurate picture of your ideal customer.