As we rounded up another fantastic year at ChannelSight we can't help but review and reflect on everything that happened in 2018. We thought it was the right time to take a look back and review the blog posts our readers loved the most in 2018. So sit back relax and have a read of our top 5 blogs from the past year. If there is any you liked in particular please let us know on our Facebook LinkedIn or Twitter channels!
The global consumer electronics market is not looking too shabby as a staggering US$2.9 trillion is the predicted growth rate to hit by 2020. Driving this growth is the booming demand for smartphones wearables and smart home devices coupled with the rapidly increasing online market. This blog takes you through the five major trends defining this industry in the future. Including how to leverage the power of retailer dominance the booming demand for smart appliances how every consumer touch point matters how social media is not just a fad but a must and lastly the rise of mCommerce.
Consumer packaged goods everything from laundry detergent to snack bars and pet food have long been a dark spot in the eCommerce world. However this is starting to change as CPG players are at an eCommerce tipping point. But what exactly is driving this growth and how can CPG brands initiate growth in this complex and competitive market? As a CPG provider you need to check out this blog to help you to begin adapting to the changing climate of the industry sooner rather than later!
Although many high-end brands still remain cautious more and more are adopting a digital-first approach. With online sales in this industry expected to grow by 18% in the US 17% in the US and 70% in China it's time now for all high-end brands to welcome the opportunities online has to offer. This blog takes you through how social media is shaking things up in this industry and more importantly the five ways brands are starting to embrace the power of social media.
KPIs the metrics that help you determine what changes you need to make to generate more revenue � Sounds simple right? That is until you realise there are literally hundreds of metrics and tools you can use to measure them. This blog is so helpful to people across all functions working in eCommerce as it discusses which metrics you should be keeping a close eye on and why. It dives into the 5 basic KPIs every brand should know the 4 important ones you should measure and finally the 3 highly important KPIs your brand can't afford to miss!
As the marketplace continues to evolve retailers are on a constant voyage to differentiate and win market share. Many leading retailers are reviewing their online strategy for in-house brands focusing on food categories CPG products and more. This blog takes you through how big the Amazon private label really is and how can brands begin to compete with the Giant? So there you have it folks! But don't stop there this post review barely scratch the surface of all that happened in 2018! Check out some of our other blogs and resources to prepare you for 2019. Subscribe to our ChannelSight newsletter to make sure you'll always be up-to-date on the most important industry updates insider tips and insights you can use to stay one step ahead.
