Luzern and ChannelSight form a Partnership to Enhance the eCommerce Path to Purchase
ChannelSight and Luzern have partnered together to develop a new 360 framework for brands that want to use their web presence to drive sales both online and offline. Using the data generated from Luzern’s proprietary eCommerce platform and ChannelSight’s ‘Buy Now’ service, this new framework will provide new innovations for brands interested in enhancing their consumer’s digital path to purchase.
A partnership that enables brands to find more customers
“At its core, the Luzern eCommerce platform is about enabling brands to access the greatest number of customers possible. This new partnership with ChannelSight follows our commitment to open up even more channels so that our brands can accelerate their online sales no matter the customer’s path to purchase.” Alan Wyley, Chief Commercial Officer.
Luzern accelerates eCommerce for ambitious brands by powering their B2C online stores, marketplace listings and B2B Portals. Using Luzern’s shopping cart API, this new partnership will leverage ChannelSight’s ability to provide customers with real-time stock visibility across multiple retailers. Brands will have the ability to provide a shopping experience across multiple site and process payment, fulfilling orders through an innovative drop-shipping process with wholesale partners.
“Our partnership with Luzern represents another exciting step for ChannelSight on the road to making the world instantly shoppable. I look forward to working with their team closely as we grow our innovative joint-offerings.” John Beckett, Chief Executive Officer, ChannelSight.
By combining the data generated by Luzern’s eCommerce Platform and ChannelSight’s actionable reporting, this partnership will also provide greater insight into key activities brands can deliver for measurable impact on both online and offline sales.
ChannelSight is making the world instantly shoppable. The company enables brands to grow eCommerce sales and market share by providing a digital Buy Now service that allows internet shoppers to quickly and easily locate a partner retailer where they can buy the product they are interested in. This simplified online purchasing process allows brands to build better customer relationships, increase conversion rates and improve marketing effectiveness by showing which advertisements are working and which are not across all digital platforms. Founded in 2013 and based in Ireland, clients include Philips, Bosch, PepsiCo, Bacardi and Duracell. Gartner named ChannelSight a Cool Vendor in 2016. For more information on Channelsight’s web-based online shopping technology for brands, visit channelsight.com/ or email [email protected]/.
Backed by over 10 years of experience in online sales, Luzern is an eCommerce platform provider to some of the world’s biggest brands including Philips, Unilever, Toshiba, Glen Dimplex, PetSafe and Turtle Beach. Start-ups to international organisations count on Luzern’s powerful and scalable platform to drive sales on their B2C online stores, on marketplaces such as eBay or Amazon, as well as on B2B Portals. From more information about how Luzern accelerates eCommerce for ambitious brands, visit luzern.co or email Alex Goulet, Head of Marketing, at [email protected].