As the marketplace continues to evolve, retailers are on a constant voyage to differentiate and win market share. And, with consumers becoming more open to purchasing private labels and in-house brands, retailers are becoming relentless in pursuit of growth opportunities.
It’s vital for your brand to consider the following aspects:
- Everything starts with search
Close to 55% of product searches today start on Amazon. This makes it crucial to see how your products rank in terms of generic on Amazon.
In the above example, the first organic result after the 3 sponsored results is Amazon Basics categorised as ‘Amazon Choice’.
- Leveraging website traffic
The traffic you receive on our website product pages is highly relevant, especially when purchase intent is high. A sophisticated D2C store can definitely drive sales, but many consumers still prefer to purchase from their favourite retailer. Ensure that you are driving consumers from the brand website to the correct product page on their preferred retailer website. Ensuring they hit the product page rather than a search query page will eliminate the possibility of consumers being distracted by other products along their path to purchase. Learn how ChannelSight can help you.
- Make the most of the consumer data you have
Personalise the consumer experience, send promotional offers, combos, discounts and direct them to either your own D2C store or add to basket pages on third party retailers. The main idea is get the consumer to add your product to their basket and minimise Amazon label clutter along the way.
Looking for more insights? Read our blog here on how Brands Can Compete with Amazon Private Label Products.