What is an eCommerce consumer journey?
An eCommerce consumer journey refers to the various stages of a consumer’s experience when shopping online. It includes all interactions that the customer has with the business online, such as browsing the website, reading the product description, to completing a purchase. There are many factors that accumulate to become a consumer journey, we discuss this more in-depth here. It’s important to ensure that the consumer journey is smooth for a positive experience which in turn can lead to higher customer retention.