Amazon continues to dominate retail accounting for about half of every dollar spent online in the US. By 2024 it's predicted to account for 50% of US retail GMV. Make no mistake Amazon's going nowhere. So today it's not a question of 'should' your brand be selling on Amazon but 'how' you are selling on Amazon. For all brands selling online Amazon must be considered a key piece of your Amazon eCommerce strategy for 2023. In this eBook we take a look some key things brands can do to increase conversion rates in the Amazon Marketplace focusing on how to:

• Prioritize and brand lock product detail pages for optimum conversions
• Drive external traffic to your Amazon listings
• Optimize for search and what's required for Amazon's A9 algorithm
• Utilize all the advertising tools Amazon has to offer
• Plus much more....