ChannelSight Launches World’s First Multi-Retailer AI Shopping Assistant for Brands
DUBLIN, Ireland – 22nd September 2026 – ChannelSight, the eCommerce platform thathelps the world's biggest brands convert consumer interest into purchases,today launched AI Shopping Assistant, a conversational commerce solution thatcombines product guidance, multi-retailer availability and sales measurement ina single interface.
Shoppers can interact with a brand's products, receive tailored guidanceand buy through their preferred retailer, all within a single conversationalexperience.
The launch comes as AI rapidly reshapes product discovery and shopping.At the same time, general-purpose AI platforms are beginning to introducesponsored commercial experiences, creating a new question for brands: who ownsthe shopper relationship, and how does a recommendation translate into ameasurable sale?
ChannelSight has spent more than a decade connecting brand demand withthe retailers where consumers ultimately buy. Its Where to Buy technology givesbrands a direct path from their own digital channels to retailers carryingtheir products globally. AI Shopping Assistant brings conversational productdiscovery into that same journey.
Shoppers visiting a brand website can ask questions such as, “Which ofthese is best for sensitive skin?”, “What's the difference between these twomodels?” or “Where can I get this today?” Answers are drawn from the brand'sown product data, before shoppers are routed to buy from their retailer ofchoice.
“People don't shop from brands in a single way or through a singleretailer,” said John Beckett, CEO of ChannelSight. “AI Shopping Assistantbrings the intelligence of conversational shopping to the brand's own website,while preserving the retailer choice consumers expect.”
“Where to Buy has connected demand to the digital shelf for more than adecade. This is what that journey looks like in an AI-driven world.”
Part of ChannelSight's AI & Agentic Commerce suite
AI Shopping Assistant joins Agent Ready and ChannelSight's MCP Serversolutions as the latest addition to the company's AI & Agentic Commercesuite, a set of products designed to make brands discoverable, answerableand buyable across the emerging landscape of AI assistants and agents, aswell as on their own channels.
AI Shopping Assistant is available now.
To see it in action, request a demo at:
https://www.channelsight.com/our-solutions/ai-shopping-assistant
About ChannelSight
ChannelSight connects shopper demand to the digital shelf. For more than10 years, its platform has helped the world's biggest consumer brands turnconsumer interest into sales, capturing demand across owned and paid channels,routing shoppers to the retailer of their choice, and measuring what happensnext across more than 100 markets.
ChannelSight works with many of the world's leading consumer brands,including Coca-Cola, Diageo, P&G, Haleon, Heineken, Colgate-Palmolive,Philips, BSH, Sennheiser, Husqvarna and Schneider Electric.
Through its Where to Buy, Shoppable Media, Digital Shelf Analytics andAI & Agentic Commerce products, ChannelSight gives brands a single view ofthe journey from awareness to purchase.
Learn more at channelsight.com
Media Contact
Adi Labhe
marketing@channelsight.com
