Mondelez International Launches Global Partnership with ChannelSight to Help Accelerate E-Commerce
ChannelSight Technology Makes It Easy for Consumers To Find and Purchase Products Online at Key Retail Partners
Mondelez International announced today the rollout of a global partnership with ChannelSight that will maximize e-commerce sales opportunities across its digital media touch points such as brands’ product pages, social media, video advertising and CRM campaigns. Over the coming months, Mondelez International will continue to add “Buy Now” buttons to owned, earned and paid media platforms across 25 markets, linking to over 130 retailers’ websites, to make it easy for consumers to both find and buyMondelez International products online. After a successful pilot phase in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets with brands such as Oreo cookies, Cadbury chocolate and Trident gum.
ChannelSight’s Buy Flow technology will simplify the consumer buying journey by directly transferring users to Mondelez International products at key retailers’ websites. With unprecedented visibility from all media platforms, ChannelSight’s technology will help capture data and actionable insights that will provide a deeper understanding of media effectiveness, how consumers engage with brands and what drives them to a purchasing decision.
“We’re truly leading the charge with this partnership. In addition to the media monetization aspect, it will also enable us to get more insights into consumer behaviors, preferences and motivations. And leveraging this intelligence in e-commerce is indispensable,” said Cindy Chen, Global Head of e-commerce at Mondelez International.
In addition to simplifying the path-to-purchase experience for consumers, ChannelSight’s technology also creates opportunities for retail partners by driving highly qualified traffic to their websites, triggering planned and impulse shopping transactions.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2014 revenue of $34 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index.
ChannelSight enables brands to grow ecommerce sales and profit margins by providing a digital Buy Now service that allows internet shoppers to quickly and easily locate a partner retailer where they can buy the product they are interested in. This simplified online purchasing process allows brands to build better customer relationships, increase conversion rates and improve marketing effectiveness by showing which advertisements are working and which are not across all digital platforms.
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