Demand now spreads across all of November, Black Friday and Cyber Monday attract different shoppers, and consumer electronics leads baskets everywhere.
The US shows two pre-Black Friday traffic spikes, on November 9 and 22. Europe rises from November 14 and stays elevated through Cyber Monday. In the US, the weekend after Black Friday held at Black Friday levels: it is now part of the promotion, not a bridge.
Black Friday remains the volume day in the US, Europe and LATAM. LATAM’s Cyber Monday was comparatively quiet.
APAC is the standout: Cyber Monday beat Black Friday on both baskets and conversion, more than doubling conversion vs October.
Electronics dominated Black Friday baskets in LATAM and APAC. In Europe, electronics and home appliances together made up about 91% of November traffic.
The US mix is broader: electronics ranked fourth on November traffic (12%) but first on baskets (32%), rising to 40% on Black Friday. Home, Garden & DIY, Toys & Games and Health & Hygiene also had a significant presence.
A particularly strong Cyber Monday basket-value uplift: higher-value purchases were a big part of the CM story. Highest mobile share of any region.
Highest November revenue growth, with sustained traffic through the second half of the month. Desktop keeps ~36%, relevant for high-ticket buys.
Traffic grew only 8%, but conversion rose 38% and baskets 49%. Conversion, not traffic, drove November. Desktop is strongest here (~41%).
Black Friday lifted basket value 56%; Cyber Monday delivered the stronger basket-volume and conversion uplift.
Retailers launch early deals weeks in advance and extend them through Cyber Monday. Our traffic followed: Europe rose from November 14, the US from November 20, both staying elevated through Cyber Monday. Expect activity to stay spread across November in 2026, making the build-up to Black Friday increasingly important.
Black Friday is likely to stay the main volume driver in many markets, with Cyber Monday a second conversion opportunity. The balance varies by region, and that should shape 2026 planning.
YTD 2026 traffic matches the 2025 pattern. Electronics leads in Europe, LATAM and APAC, with home appliances a strong second in Europe and LATAM. The US mix stays broader, and Toys & Games may lift US holiday demand.
Mobile led browsing in every region during BFCM 2025, and its share has held steady through 2026. Desktop still accounts for roughly 35–40% of clicks: an important complementary channel.
Clicks from LLM-based campaigns grew about 600% year on year between July and mid-October 2026. As more brands experiment, AI platforms could become a real source of product discovery and promotional traffic during major shopping events.
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